HJohnson GB534 Unit 4 Assignment
.docx
keyboard_arrow_up
School
Oakland University *
*We aren’t endorsed by this school
Course
GB530
Subject
Business
Date
May 12, 2024
Type
docx
Pages
5
Uploaded by GeneralUniverse1471 on coursehero.com
1
Unit 4 Assignment: External Influences
Heavenly Johnson
School of Business, Purdue University Global
GB534 Consumer Behavior
Dr. Nazly Nardi
04/30/2024
2
Unit 4 Assignment: External Influences
“Tide Goes After Green with New Pods” Case Study
Both external influences and opinion leadership have an impact on consumer purchasing decisions. Customers also look for information from people whose perspectives they respect. The supplied product's innovation type and innovation analysis need to be evaluated to determine the impact. In this case study, consumers often use excessive detergent, leading to negative environmental effects (e.g., equipment failure, water contamination). P&G (Procter and Gamble) aims to address this issue and boost sales in the declining laundry category with the release of Tide Pods.
Innovation Type
Tide Pods would fall in the category of dynamically continuous innovation. “Adoption of this type of innovation requires a moderate change in an important behavior or a major change in a behavior of low or moderate importance to the individual” (Mothersbaugh, Hawkins, & Kleiser, 2020). Consumers need to adapt to the new form (using pods instead of liquid) but do not face a complete behavioral overhaul. The shift from traditional liquid detergents to Tide Pods represents a moderate change, making it dynamically continuous.
Innovation Analysis and Diffusion Enhancement Strategies
Diffusion
Determinant
Diffusion
Inhibitor
Diffusion Enhancement Strategies
1. Nature of group
Conservative
Market targets innovators with washing machines and market Tide Pods easy usability
2. Type of decision
Single
Target household wives, and people who buy
3
the product. Create a theme that showcases the ease of usage. 3. Marketing effort
Global
Use the brand name to target everyday users
4. Felt Need
Weak
Extensive advertising showing importance and benefits of Tide Pods (environmental)
5. Compatibility
Compatible
Product fits within consumer’s normative values
6. Relative advantage
Low
Saves consumer time, money, and eco-friendly
7. Complexity
Low
Purchase product within any retail store, have product demonstrations and free samples (high marketing efforts)
8. Observability
High
Utilize demonstrative marketing & advertising in
retail stores (Walmart, Target, Kroger, etc)
9. Trialability
Difficult
Free samples during demonstration events, offer discounts and special prices to early adapters 10. Perceived risk
Low
Offers consumers an alternative product that guarantees of environmentally friendly
Opinion Leadership Assessment
Opinion leadership has a significant influence on consumer purchasing behavior. This product is being used frequently by people to carry out continuous chores in their daily lives. Individuals who are connected to the consumer on a personal level, such as family or friends, tend to be the opinion leaders in this. Therefore, how someone is trained to do laundry will affect how they instruct others. However, social media can also
significantly impact consumer behavior as well.
Three examples
1.
Since parents are typically the ones who teach their kids how to clean, they are significant external influencers. Because they are typically their initial source of
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies.
CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories.
CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions.
arrow_forward
Answer the following question stated in a paragraph.
“An error they are making with market segmentation”
*article is listed below
Product Case Study
Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential.
They had observed that parents were becoming increasingly time-poor and, as a result, had
less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones.
Sam argued, “these are big ticket…
arrow_forward
Your organixation deal in the supply and installation of security cameras.Recently,the organization has launched a new product smart camera, while the company was expecting that the product would create a buzz in the marketing, it did not receive the due customers attentions.upon analyzing the situation, it it was unvelled that the product was not adequately marketed.
As marketing manager, you have now been given this task to market the product.write a sales letter of about 150-200 words to prospective organizations for rendering your services.use google search to find out the benefits of a smart camera and use them to create desire.you can make necessary assumptions, for example price,how to order, the mode of delivery, and discount on bulk orders etc.
AIDA model must be followed.
arrow_forward
Why is quality such an important product strategy objective? What are the dimensions of product quality?how has e-commerce affected the need for qualityproduct objectives?
arrow_forward
Why is quality such an imponant product strategy objective? What are the dimensions of product quality?How has e-commerce affected the need for qualityproduct objectives?
arrow_forward
Please do not give solution in image formate thanku
choosen product acer laptop:
Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements
arrow_forward
Subway Brand (Sandwiches and etc.)
- Expound on the particular target market for Subway and discuss why they are the appropriate segment to target upon to.
- Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand.
- Elaborate what you think is the value proposition of Subway when it comes to its products or services.
Own words please but can do additional research. Help! fulfill all 3 requirements in a paragraph or answer very well in bullet type. Make this very well and do not get others work, i will track those! thanks
arrow_forward
finalize your marketing plan for the V Fusion + Energy product line.
Explained how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future
arrow_forward
An
_product like
Head and Shoulders calls for
offering a product virtually
unchanged. *
Adapted
Licensed
Invented
Extended
A shampoo manufacturer is
considering entering a
developing country. During
the screening process of this
country it is discovered that
purchasing power is very low
and many people might not be
able to afford their product as
it is presently sold in other
markets. As a global marketer
which of the following is the
best course of action? *
Evaluate the economic situation in
that country and consider if a
modified product might turn a
reasonable profit
Totally ignore this country because
residents are poor
Examine Industrialized markets
instead
Generalize that all developing
countries such as this country are
suffering from difficult economies
situations and are not good
markets to enter
arrow_forward
compare and contrast user-experience (UX) focused design and responsive Web design (RWD) and they role in the customer experience.
Explain and describe a digital value proposition and provide an example of one that can be developed for a university.
Briefly list and describe 4 of the seven elements of the digital marketing mix. Why is this framework used?
arrow_forward
If we have selected a problem and it is healthcare access which is affecting our environment and we are thinking about a program to launch which is ( Mobile health clinics)
Answer the following questions on our product:
(just one line answer is needed)
And please answer all of them.
What are the direct benefits to the customer?
• Approximate the best you can anticipate the size of the market?
•Where are customers getting the product now?
Why would they purchase from us?
Is the industry that the business falls within, large and growing? (Favourable)
Are the core technologies available? (Have, develop or get)
• Are there any laws or regulations against this business concept?
• Are there moral or ethical issues that need to be considered?
Do our skills and abilities fit the business?
•What are the skills needed that we don't have?
•Who would we need to hire?
arrow_forward
Brand: Burger King vs Subway
Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service.
Describe a main target market and discuss why they are the appropriate segment to target.
Share what you think is the value proposition of your chosen product or service.
arrow_forward
Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items 7%
a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few %
b. What are the vital factors or vital contributors to the problem?
c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?
arrow_forward
Write a positioning statements for the products. Write one statement for Switz Foods – Mio Amore and another statement for Monginis – it’s revived competitor. (400 maximum word limit)
Positioning Statement Template:
To whom (target market or segment):
Relative to (frame of reference – competition or substitutes):
What is “point-of-difference” (customer value proposition):
arrow_forward
Brenda appears to have an advantage with her products and services. Develop a plan for Brenda to build trust in NCC with prospective customers
arrow_forward
Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?
arrow_forward
using the opportunities you have identified above, describe:one product development recommendation, and explain why this idea should beadopted by your selected EV company.and One market development recommendation, and explain why this idea should beadopted by your selected EV company.
arrow_forward
Brand: Sandwich Guy
Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service.
Describe a main target market and discuss why they are the appropriate segment to target.
Share what you think is the value proposition of your chosen product or service.
arrow_forward
A brand of leather jacket tells me the involvement( high involvement or involvement product). Which involvement do you think involves a consumer perspective in decision making?Note: Answer Should be conceptional and briefly
arrow_forward
Explain how adverse selection leads to market failure. Give a hypothetical example/situation.
DO NOT COPY FROM OTHER SOURCES. MAKE YOUR OWN ANSWER FOR UPVOTE. OTHERWISE DOWNVOTE
arrow_forward
2. How does Amazon apply the CRM concept in maintaining a good customer relationship?
arrow_forward
Some contemporary companies intend to attract both the old and new generations with their old ideas, designs and services. Select a company of your own choice to analyse and evaluate the following:a- The customer based-brand equity of this company and the stages it adopts/or had adopted to apply retro branding .b- The marketing strategies and orientations used by this company to develop its retro brand and communicate with the target market
arrow_forward
The third quadrant of the Ansoff Matrix describes Market Development. This involves employing innovative strategies for creating new markets for existing products. Discuss with examples.?
arrow_forward
You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.
Consumer/Marketplace Insights and Micro-Moments
Resource: Read the articles from the University Library.
Perform a price/quality segmentation analysis using the resources provided in the University…
arrow_forward
Explain the importance of the marketing mix (4ps) and how should the companies manage this to success.
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education
Related Questions
- CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions.arrow_forwardAnswer the following question stated in a paragraph. “An error they are making with market segmentation” *article is listed below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket…arrow_forwardYour organixation deal in the supply and installation of security cameras.Recently,the organization has launched a new product smart camera, while the company was expecting that the product would create a buzz in the marketing, it did not receive the due customers attentions.upon analyzing the situation, it it was unvelled that the product was not adequately marketed. As marketing manager, you have now been given this task to market the product.write a sales letter of about 150-200 words to prospective organizations for rendering your services.use google search to find out the benefits of a smart camera and use them to create desire.you can make necessary assumptions, for example price,how to order, the mode of delivery, and discount on bulk orders etc. AIDA model must be followed.arrow_forward
- Why is quality such an important product strategy objective? What are the dimensions of product quality?how has e-commerce affected the need for qualityproduct objectives?arrow_forwardWhy is quality such an imponant product strategy objective? What are the dimensions of product quality?How has e-commerce affected the need for qualityproduct objectives?arrow_forwardPlease do not give solution in image formate thanku choosen product acer laptop: Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvementsarrow_forward
- Subway Brand (Sandwiches and etc.) - Expound on the particular target market for Subway and discuss why they are the appropriate segment to target upon to. - Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. - Elaborate what you think is the value proposition of Subway when it comes to its products or services. Own words please but can do additional research. Help! fulfill all 3 requirements in a paragraph or answer very well in bullet type. Make this very well and do not get others work, i will track those! thanksarrow_forwardfinalize your marketing plan for the V Fusion + Energy product line. Explained how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the futurearrow_forwardAn _product like Head and Shoulders calls for offering a product virtually unchanged. * Adapted Licensed Invented Extended A shampoo manufacturer is considering entering a developing country. During the screening process of this country it is discovered that purchasing power is very low and many people might not be able to afford their product as it is presently sold in other markets. As a global marketer which of the following is the best course of action? * Evaluate the economic situation in that country and consider if a modified product might turn a reasonable profit Totally ignore this country because residents are poor Examine Industrialized markets instead Generalize that all developing countries such as this country are suffering from difficult economies situations and are not good markets to enterarrow_forward
- compare and contrast user-experience (UX) focused design and responsive Web design (RWD) and they role in the customer experience. Explain and describe a digital value proposition and provide an example of one that can be developed for a university. Briefly list and describe 4 of the seven elements of the digital marketing mix. Why is this framework used?arrow_forwardIf we have selected a problem and it is healthcare access which is affecting our environment and we are thinking about a program to launch which is ( Mobile health clinics) Answer the following questions on our product: (just one line answer is needed) And please answer all of them. What are the direct benefits to the customer? • Approximate the best you can anticipate the size of the market? •Where are customers getting the product now? Why would they purchase from us? Is the industry that the business falls within, large and growing? (Favourable) Are the core technologies available? (Have, develop or get) • Are there any laws or regulations against this business concept? • Are there moral or ethical issues that need to be considered? Do our skills and abilities fit the business? •What are the skills needed that we don't have? •Who would we need to hire?arrow_forwardBrand: Burger King vs Subway Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education