CCangelosiBenchmarkTechnologyAnalysis (1)
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Benchmark - Innovation in Technology Analysis
Carlie Cangelosi
The Colangelo College of Business, Grand Canyon University
LDR-604-0500, IT Management and Leadership
Professor Robert Burdwell
May 8, 2024
Organization Overview
Microsoft is an American multinational technology company that was founded in 1975 and originally started out in the operating systems market and eventually spanned into what it is today. The company now offers operating systems, personal computing, entertainment, cloud technologies, artificial intelligence, and many more (Zachary, 2024). The company was founded by Bill Gates and Paul Allen in 1975. The two first sought out to write and update programming languages but eventually spanned out. The company now holds an annual revenue of two hundred and forty billion dollars and has approximately three hundred thousand employees. They
also have about two hundred and twenty-one locations worldwide and operate in more than eighty-seven languages. “The companies’ mission is to empower every person and every organization on the planet to achieve more” (Microsoft, 2024). Microsoft stakeholders include customers who purchase the products and services, employees who contribute to innovation and growth, Investors who own shares within the company, governments who benefit from operations and taxations, and management who coordinate all projects and resources. Microsoft will satisfy its stakeholders by “Using a continuously improving corporate social responsibility (CSR) strategy, Microsoft Corporation addresses stakeholders’ interests that significantly impact the business. The company satisfies such interests through appropriate corporate citizenship programs based on international standards and guidelines” (Smithson, 2023). Physical Presence and Global Marketplace
The physical presence of a company is important because it allows for presence within a community and makes you available to those in the community. It also gives the technology company the opportunity to build a reputation for themselves which will help their growth both physically and globally. Establishing yourself as a business physically first will allow you to
maintain and secure your physical presence in the technology field. Establishing yourself as a global marketplace in the technology field has extreme benefits. As a technology giant you can offer your goods and services in many different countries and cater to the needs of that specific country, growing your reputation, clientele, and profits. Taking your business into a global marketplace does not limit you to a domestic marketplace but an international one where growth is almost limitless. This helps to expand market share, profits, and global and economic diversity.
Along with that participating in a global marketplace can also give a company economic security
since one country may be having an economic crisis while the other is able to function without any economic impact allowing business operations to continue in terms of profit. This allows the company to have access to a broader talent pool when pulling for employees due to the need for employees being a more diverse scale and language fluency. Lastly reducing the costs of doing business in a global marketplace business cost will vary by country and can be significantly less depending on the country that the tech giant is operating out of. Employee Culture
Microsoft states that “they strive to create a respectful, rewarding, diverse, and inclusive work environment that enables our employees to create products and services that help others achieve more” (Microsoft, 2024). Microsoft prides itself on its talented employees and its reach of continuous growth not only for the company but for its employees. They embody the aspect that every employee should remain curious and always be willing to learn because there is no such thing as growth having an ending. Microsoft empowers employees and seeks growth in each and every one of them they also aide in the growth of their employees by providing personalized learning opportunities within Microsoft and LinkedIn, in classroom learning and sharing, on the job stretch advancement opportunities, frequent opportunities for promotions,
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