BSBTEC601-Zolbayar-And-Ochir
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STUDENT ASSESSMENT
ANSWER
TEMPLATE
BSBTEC601 REVIEW ORGANISATIONAL DIGITAL STRATEGY
Assessment Task 1: Knowledge questions Provide answers to all of the questions below:
1.
Complete the following table by providing two examples of organisational policies and procedures and two examples of objectives as relevant to digital strategy.
Example organisational policy and procedure related to digital strategy and briefly explain its key features
Website Accessibility Policy Key Features: This policy ensures that the organization's website is accessible to individuals with disabilities, following WCAG guidelines and providing alternative text for images, keyboard navigation options, and other accessibility features to ensure inclusivity.
Example organisational policy and procedure related to digital strategy and briefly explain its key features
Email Marketing Policy Key Features: This policy outlines the guidelines for sending marketing emails, including obtaining consent, providing opt-out options, and ensuring compliance with anti-
spam regulations to maintain a positive brand reputation.
Example organisational objective as relevant to digital strategy
Increase website traffic by 25% through SEO optimization and content marketing strategies within the next six months.
Example organisational objective as relevant to digital strategy
Enhance customer experience by reducing website loading time by 50% to improve user satisfaction and increase conversion rates.
2.
List three types of digital strategy review methodologies.
SWOT analysis: Evaluating strengths, weaknesses, opportunities, and threats related to the organization's digital strategy.
Performance metrics analysis: Reviewing key performance indicators (KPIs) to assess the effectiveness of digital strategies.
Benchmarking: Comparing the organization's digital strategy performance against industry standards or competitors.
3.
Identify key inclusions in a digital strategy review plan.
Assessment of digital goals and objectives
Review of current digital initiatives and their performance
Analysis of customer feedback and market trends
Evaluation of digital tools and technologies used
Identification of areas for improvement and recommendations
BSBTEC601 Review organisation digital strategy Project Portfolio Student v1 2021 |
2
4.
List three sources of information for a digital strategy review.
Website analytics data
Customer surveys and feedback
Competitor analysis and market research reports
5.
List two methods that could be used to analyse information arising out of a review of a digital strategy.
Data visualization: Using charts, graphs, and dashboards to visualize and interpret data effectively.
Qualitative analysis: Conducting in-depth interviews or focus groups to gain insights into user
experiences and perceptions.
6.
Give two examples of recommendations for actions to improve digital strategy.
Implementing a more user-friendly website design based on user feedback
Investing in digital marketing campaigns to increase brand awareness and customer acquisition
7.
List two examples of how an organisation digital strategy review report could be distributed to interested parties.
Presentation at a team meeting or strategy workshop
Shared through a comprehensive report via email or a digital collaboration platform for stakeholders to review and provide feedback.
BSBTEC601 Review organisation digital strategy Project Portfolio Student v1 2021 |
3
Assessment Task 1: Checklist Student’s name & ID: Zolbayar And-Ochir
Did the student provide a sufficient and clear answer that addresses the suggested answer for the following?
Completed successfully?
Comments
Yes
No
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Task outcome:
Satisfactory
Not satisfactory Assessor signature:
Assessor name:
Date:
BSBTEC601 Review organisation digital strategy Project Portfolio Student v1 2021 |
4
Assessment Task 2: Project Portfolio
Contents
Section 1: Planning the digital strategy review
6
Section 2: Collecting digital strategy review information
8
Section 3: Report finalisation
11
BSBTEC601 Review organisation digital strategy Project Portfolio Student v1 2021 |
5
Student name & ID:
Zolbayar And-Ochir
Assessor:
Date:
Business this assessment is based on:
Grow Management Consultants
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