Ch 13 Informative Speaking COMM 103

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Communications

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May 16, 2024

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Chapter 13 Informative Speaking Textbook: Understanding Human Communication In this chapter, we explore the main types of public speaking and speech delivery. Types of Informative Speaking Informing your audience about a topic is about more than just giving information to another person. Informative speaking asks a speaker to make sense of information so that the audience gains knowledge or insight.  When compiling information for an informative speech, what is the speaker’s main job? Informative speeches can be divided into two categories; speeches about content and speeches about purpose. Explain each type of informative speech listed below. Informative Speeches Focusing on Content  Speeches about objects:  Speeches about processes:  Speeches about events:  Speeches about concepts: Informative Speeches Focusing on Purpose  Speeches offering descriptions:  Speeches offering explanations:  Speeches offering instructions: Informative Versus Persuasive Topics The goal of an informative speech is to be as objective as possible, leaving people to make their own decisions. The goal of a persuasive speech is to change attitudes, beliefs, or behaviors. When watching the video “Differences Between Informative and Persuasive Speaking,” take notes on the following:  When should a speaker create an informative speech?  When should a speaker create a persuasive speech?  In an informative speech, what does the speaker offer the audience for the purpose of decision-making?

 In a persuasive speech, what does the speaker offer the audience for the purpose of decision-making?  How is informative speaking like acting like a teacher?  How is persuasive speaking like acting like an advocate?  How are support materials used in informative speaking?  How are support materials used in persuasive speaking?  What is the role of knowledge in informative speaking?  How does persuasive speaking encourage audience members to become agents of change? Techniques of Informative Speaking Address each of the questions regarding techniques of informative speaking listed below.  Why is stating a specific informative purpose important?  What is information hunger and why is it helpful?  Why is it important to make it easy for audience members to listen to your speech?  Why should a speaker use clear and simple language?  Why is it advantageous to use a clear organizational structure?  How can a speaker emphasize important points?  How can a speaker generate audience involvement?  Why should a speaker use supporting materials? How can they be used effectively? When watching the video “Citing Sources in a Speech,” take notes on the following:  What are the most common sources for supporting materials for a speech?  If using information from a source like a magazine, website, or article, you must __________ it in your speech.  What is the most likely result of citing strong versus weak versus no sources in a speech?  Where is supporting material cited in a speech? How does this differ from where source material is cited in a paper?  Since your audience does not have a copy of your speech outline (members can only listen to your speech), speakers must state sources during a presentation. What two pieces of information (key factors)

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