Unit 8 class9

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6301

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Economics

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May 16, 2024

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docx

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Unit 8 Kourtney Michon ECO 6301 Economics for Managers Dr. Mohammad Islam April 15, 2024
AMC AMC is one of the top movie theaters in the United States. We are going to look at how COVID-19 changed the movie theater experiences. “AMC Entertainment Holdings, the world's largest movie theater chain, has been a prominent player in the entertainment industry for decades.” (Colos, 2023) We will dive deeper into price discrimination within the movie theater market. In this paper, we will look at the pay scale for hourly employees and how we can give them a pay incentive for working for AMC. We can see if we can improve the business model for AMC and how to improve the experiences for all moviegoers. As we look at the business financials in the AMC, we can figure out what we can improve for the sales and stocks. We investigated the AMC market before the COVID-19 pandemic that had shut down everything across the world. “We went from having $450 million a month of revenue to $450,000 a month of revenue in one week. In a week. We had $600 million of cash on hand. But all of a sudden, when you’re burning $125 million in cash a month, $600 million doesn’t last you very long.” (Bigman, 2021) AMC was bringing in millions of dollars monthly as you can tell from the article that was posted. As you can see from the chart below all movie theaters were closed and they were not bringing in revenue for the companies. For example, here in Oklahoma we had an AMC theater built right before covid 19 pandemic had hit. The movie theater has only been open for 7 months before the whole world went into shutdown or furloughs for companies. But, this movie theater was so far in debt that they could not recover for all the revenue that was lost during the shutdown. Now, AMC theater should that company to Regal another company in the movie theater world.
Figure 1 (Perri, 2022) Price discrimination is about the seller getting the gains from selling the product at a lower cost. Price discrimination   is when a business sells the same (or extremely similar) products to different consumers at different prices. It doesn’t take a lot of math to show that, if you can charge the Nerdies a high price and the Normies a low price, you can get the best of both worlds. High prices on some units, and high volume on others.” (Martin et al., 2022) Movie Theaters can run specials on many different things to get the customers to come in. For example,
they can run a special for $5.00 dollar movies on certain days. Figure 2 (Mani, 2024) The pay incentive designs would be time off from work if you work hours during the week you can earn like 0.123 hours for every hour that you work. We would have an employee of month wall for all those who are out doing. We would have weekly drawings for company prizes. “ Employee incentive ideas are acts that you can use to reward, motivate, and nurture your team. Examples include office upgrades, profit-sharing schemes, and office parties. The purpose of incentives is to help boost workers’ morale and increase productivity. Employee incentive ideas also help retain top talent and improve the work culture. These rewards are also known as “staff incentives” or “work incentives.” (He, 2024) Having pay
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