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Unit 8 Kourtney Michon
ECO 6301 Economics for Managers
Dr. Mohammad Islam April 15, 2024
AMC AMC is one of the top movie theaters in the United States. We are going to look at how COVID-19 changed the movie theater experiences. “AMC Entertainment Holdings, the world's largest movie theater chain, has been a prominent player in the entertainment industry for decades.” (Colos, 2023) We will dive deeper into price discrimination within the movie theater market. In this paper, we will look at the pay scale for hourly employees and how we can give them a pay incentive for working for AMC. We can see if we can improve the business model for AMC and how to improve the experiences for all moviegoers. As we look at the business financials in the AMC, we can figure out what we can improve for the sales and stocks.
We investigated the AMC market before the COVID-19 pandemic that had shut down everything across the world. “We went from having $450 million a month of revenue to $450,000 a month of revenue in one week. In a week. We had $600 million of cash on hand. But all of a sudden, when you’re burning $125 million in cash a month, $600 million doesn’t last you
very long.” (Bigman, 2021) AMC was bringing in millions of dollars monthly as you can tell from the article that was posted. As you can see from the chart below all movie theaters were closed and they were not bringing in revenue for the companies. For example, here in Oklahoma we had an AMC theater built right before covid 19 pandemic had hit. The movie theater has only
been open for 7 months before the whole world went into shutdown or furloughs for companies. But, this movie theater was so far in debt that they could not recover for all the revenue that was lost during the shutdown. Now, AMC theater should that company to Regal another company in the movie theater world.
Figure 1 (Perri, 2022)
Price discrimination is about the seller getting the gains from selling the product at a lower cost. “
Price discrimination
is when a business sells the same (or extremely similar) products to different consumers at different prices. It doesn’t take a lot of math to show that, if you can charge the Nerdies a high price and the Normies a low price, you can get the best of both
worlds. High prices on some units, and high volume on others.” (Martin et al., 2022) Movie Theaters can run specials on many different things to get the customers to come in. For example,
they can run a special for $5.00 dollar movies on certain days.
Figure 2 (Mani, 2024)
The pay incentive designs would be time off from work if you work hours during the week you can earn like 0.123 hours for every hour that you work. We would have an employee of month wall for all those who are out doing. We would have weekly drawings for company prizes. “
Employee incentive ideas are acts that you can use to reward, motivate, and nurture
your team. Examples include office upgrades, profit-sharing schemes, and office parties. The purpose of incentives is to help boost workers’ morale and increase productivity. Employee incentive ideas also help retain top talent and improve the work culture. These rewards are also known as “staff incentives” or “work incentives.” (He, 2024) Having pay
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Related Questions
Article: BIZ Community. 2023. Innovative sustainability trends give South Africa's coffee industry a caffeine kick, 21 June 2023. [Online]. Available at: https://www.bizcommunity.com/Article/196/87/239424.html# [Accessed 23 January 2023].
Q.4.1 Defend the use of third-degree price discrimination by Tribeca Coffee when entering new markets.
Note: you are required to provide at least two (2) application points.
Q.4.2 Identify two (2) common errors in pricing that Tribeca Coffee could be potentially exposed to when entering Ethiopia and recommend ways for the business to minimise the impact of such errors.
Q.4.3 Tribeca Coffee has decided to invest in its own fleet of vehicles to move its product across the SADC region. Explain how the business can capitalise on opportunities and minimise the impact of challenges in transportation technology.
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Use the following graph for a monopolistically competitive firm to answer the next question.
Dollars (5)
22 32
0
10 20
35 45 50
Quantity of Output (Units)
This monopolistically competitive firm is earning economic profits in the short run and
ATC
Multiple Choice
will continue to have economic profits in the long run
will earn only normal profits in the long run
this will cause its demand curve to shift to the right in the long run.
this will cause its cost curves to rise in the long run
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The following graph represents a monopolistically competitive firm in long-run equilibrium.
Place the black point (cross sign) on the graph to indicate the short-run profit-maximizing price and quantity for this monopolistically competitive
company. Next, place the grey star on the graph to indicate the point where the LRAC reaches a minimum.
PRICE PER UNIT (Dollars)
500
450
400
350
300
250
200
150
100
50
MC
0
0
50
LRAC
MR
Demand
100 150 200 250 300 350 400 450 500
QUANTITY (Units)
Monopolistically Competitive Outcome
Minimum of the LRAC
The long-run equilibrium price is $
(Hint: Use the graph to find the numeric value of the price at equilibrium.)
The long-run equilibrium quantity is
units.
The LRAC curve is at its minimum at a quantity of
The long-run equilibrium price is
units.
the marginal cost of producing the equilibrium output.
?
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what are some pricing tactics used by companies? What form of price discriminations might a company use?
What type of pricing structure might company use. What other strategies might managers employ to maximize profit?
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ICE (Dollars per scooter)
3. How short-run profit or losses induce entry or exit
Citrus Scooters is a company that manufactures electric scooters in a monopolistically competitive market. The following graph shows the demand
curve, marginal revenue curve (MR), marginal cost curve (MC), and average total cost curve (ATC) for Citrus.
Place the black point (plus symbol) on the graph to indicate the short-run profit-maximizing price and quantity for this monopolistically competitive
company. Then, use the green rectangle (triangle symbols) to shade the area representing the company's profit or loss
500
450
400
360
200
250
200
150
400
50
MC-
ATC
MR
Demand
150 200 250 300 360 400 450 500
QUANTITY (Scooters)
+
Monopolistically Competitive Outcome
Profit or Loss
(?)
Given the profit-maximizing choice of output and price, Citrus Scooters is earning
sellers in the industry relative to the long-run equilibrium amount.
Now consider the long run in which scooter manufacturers are free to enter and…
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You are the Managing Director of Ghana Clins Ltd., a firm that supplies tissue paper for cars. Suppose your marketing department has compiled the following data on the price and quantity of tissue paper sold last month at 10 outlets in the Central Region of Ghana:
Observation
Quantity
Price
1
180
475
2
590
400
3
430
450
4
250
550
5
275
575
6
720
375
7
660
375
8
490
450
9
700
400
10
210
500
Estimate the demand function for your firm. Interpret your answer by commenting on the marginal effect of a change in the product’s price
How many units of your product will be demanded if the price is GHC 350.00?
Given that your consultants have estimated the supply function to be: What will be the equilibrium price and quantity of your product?
Estimate the elasticity of demand for your product at the equilibrium price and quantity. Interpret your answer. Based on the price elasticity of demand,…
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What will be the economic profit or loss for this monopolistically competitive firm at the profit-maximizing level of output?
arrow_forward
Draw the graph of the product differentiation formula of Pepsi Industry.
arrow_forward
Why does Pinterest consider Google to be its largest competitor? Pinterest Pinterest places a premium on mobile platforms when developing new products and services.
arrow_forward
Hersheypark in Pennsylvania mentions the following offer on its Web page: “A military discount is available at Hersheypark during the regular summer operating schedule off of the Regular, Junior and Senior One Day admission. This discount is available to active duty military, reserves, retired military personnel, and members of the National Guard.” This is _____ price discrimination.
arrow_forward
The mobile phone landscape looks drastically different today than it did three decades ago. In 1983, Motorola accounted for seventy five percent of the mobile phone market. But by 2021, its market share had shrunk to just 2.2%. How did this happen, and how has the mobile industry changed over the last 30 years?
In 1983, Motorola launched one of the world’s first commercially available mobile phones—the DynaTAC 8000X. Motorola went on to launch a few more devices over the next few years and quickly became a dominant player in the emerging industry. In the early days of the market, the company’s only serious competitor was Finnish multinational Nokia.
By the mid-1990s, other competitors like Sony and Siemens started to gain some solid footing, which chipped away at Motorola’s dominance. In September 1995, the company’s market share was down to 32.1%. By January 1999, Nokia surpassed Motorola as the leading mobile phone manufacturer, accounting for 21.4% of global market share. That…
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Breakdown of a cartel agreement
Consider a town in which only two residents, Sean and Yvette, own wells that produce water safe for drinking. Sean and Yvette can pump and sell as much water as they want at no cost. For them, total revenue equals profit. The following table shows the town's demand schedule for water.
Price
Quantity Demanded
Total Revenue
(Dollars per gallon)
(Gallons of water)
(Dollars)
5.40
0
0
4.95
40
$198.00
4.50
80
$360.00
4.05
120
$486.00
3.60
160
$576.00
3.15
200
$630.00
2.70
240
$648.00
2.25
280
$630.00
1.80
320
$576.00
1.35
360
$486.00
0.90
400
$360.00
0.45
440
$198.00
0
480
0
Suppose Sean and Yvette form a cartel and behave as a monopolist. The profit-maximizing price is $ __________ per gallon, and the total output is __________ gallons. As part of their cartel agreement, Sean and Yvette agree to split production equally. Therefore, Sean's profit is
$ __________ , and Yvette's profit is __________ .…
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Westchesser Gloves is a monopolistically competitive firm that sells leather gloves.
Use the graph to highlight the area of profit or loss and answer the questions,
Price per pair (5)
10 20
Marginal
profit or loss: $
Aver co
Pairs of gloves (in thousand)
Demand
70 80 90 100
Profit or loss
Calculate Westchesser's profit or loss at the profit-maximizing price.
What will happen to the number of firms in this industry in the long run?
Firms will enter this industry, increasing the price at which each firm can sell their gloves until firms begin to earn
normal profits.
O Firms will exit this industry, increasing the price at which each firm can sell their gloves until firms begin to carn
normal profits.
O Firms will exit this industry, decreasing the price at which each firm can sell their gloves until firms begin to carn
normal profits.
O Firms will enter this industry, decreasing the price at which each firm can sell their gloves until firma begin to carn
normal profits
arrow_forward
The mobile phone landscape looks drastically different today than it did three decades ago. In 1983,
Motorola accounted for seventy five percent of the mobile phone market. But by 2021, its market share
had shrunk to just 2.2%. How did this happen, and how has the mobile industry changed over the last 30
years?
In 1983, Motorola launched one of the world's first commercially available mobile phones-the DynaTAC
8000X. Motorola went on to launch a few more devices over the next few years and quickly became a
dominant player in the emerging industry. In the early days of the market, the company's only serious
competitor was Finnish multinational Nokia.
By the mid-1990s, other competitors like Sony and Siemens started to gain some solid footing, which
chipped away at Motorola's dominance. In September 1995, the company's market share was down to
32.1%. By January 1999, Nokia surpassed Motorola as the leading mobile phone manufacturer,
accounting for 21.4% of global market share. That put…
arrow_forward
The following table shows the daily cost data and demand schedule for a typical firm producing board games in a monopolistically competitive market in the short run.
Fill in the values in the Marginal Cost, Total Revenue, and Marginal Revenue columns in the following table and then answer the questions that follow.
Quantity
Price
Total Cost
Marginal Cost
Total Revenue
Marginal Revenue
Average Total Cost
(Board games)
(Dollars per game)
(Dollars)
(Dollars)
(Dollars)
(Dollars)
(Dollars)
1
15.00
11
2
13.00
20
3
12.00
27
4
10.00
36
5
7.00
45
6
5.00
60
7
3.00
70
8
1.00
104
Under monopolistic competition, a typical firm will produce _______ board games at a price of $_____ per board game in the short run.
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5-
3-
1-
20 40 60 80 100 Q
MR
Using the above graph,
This profit-maximizing firm will produce Blank 1 units.
-MC
What price will this profit-maximizing firm charge? $Blank 2 (Do NOT enter the '$' in your response. Enter
only the whole dollar amount; do NOT enter cents.)
If the industry was perfectly competitive instead of monopolistic, then market output would be Blank 3 units
and market price would be $Blank 4. (Do NOT enter the '$' in your response. Enter only the whole dollar
amount; do NOT enter cents.)
Blank 1
Blank 2
Blank 3
Blank 4
Add your answer
Add your answer
Add your answer
Add your answer
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Place the black point (plus symbol) on the graph to indicate the short-run profit-maximizing price and quantity for this monopolistically competitive
company. Then, use the green rectangle (triangle symbols) to shade the area representing the company's profit or loss.
500
450
Monopolistically Competitive Outcome
400
350
ATC
Profit or Loss
300
250
200
150
100
50
0
PRICE (Dollars per bike)
MC
MR
Demand
400
0
50
100
450 500
150 200 250 300 350
QUANTITY (Bikes)
Given the profit-maximizing choice of output and price, the shop is making
shops in the industry relative to the long-run equilibrium.
Now consider the long run in which bike manufacturers are free to enter and exit the market.
profit, which means there are
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12. Mr. Farmer has been in the business of selling cheddar cheese for almost three years, and thus far
has been able to control the volume of the product by varying the selling price. He is seeking to maximize
its net profit. It has been concluded that the relationship between price and demand per month is
approximately D = 2500 - 10p, where p is the price per unit in dollars. The fixed cost is $ 1,100 per month,
and the variable cost is $15 per unit.
What is the optimal no. of units that should be produced and sold per month?
What is the maximum profit per month?
What are the breakeven sales quantities (range of profitable demand) ?
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Question 5: Jimmy has a room that overlooks, from some distance, a major league baseball stadium. He decides to
rent a telescope for $50 a week and charge his friends and classmates to use it to peep at the game for 30 seconds. He
can act as a monopolist for renting out "peeps". For each person who takes a 30 second peep, it costs Jimmy $.20 to
clean the eyepiece. Jimmy believes he has the following demand for his service:
Price of
a Peep
$1.20
Quantity
of peeps demanded
1.00
90
100
150
200
250
300
70
60
50
350
40
30
400
450
20
10
500
550
a) For each price, calculate the total revenue from selling peeps and themarginal revenue per
peep.
Price
Quantity
TR
MR
$1.20
100
90
100
150
200
70
250
60
300
350
50
40
30
400
450
20
500
10
550
b) At what quantity will Jimmy's profit be maximized? What price will he charge? What will his total profit be?
c) Jimmy's landlady complains about all the visitors coming into the building and tells Jimmy to stop selling
peeps. Jimmy discovers, though, if he…
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Price
(costa)
17. The diagram above illustrates:
ATC
A purely competitive firm earning economic profit
A purely competitive firm which is only able to break even when it is maximizing economic
profit
A firm which should shut down immediately
A monopolistically competitive firm that is earning normal profit
OA purely competitive firm that is making economic losses
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4. Boxowitz, Inc., a computer firm, markets two kinds of calculators
that compete with one another. Their demand functions are expressed by the
following relationships:
9₁ = 64 - 4p1 - 2p2
and
ter
92 = 56 - 2p₁ - 4P2.
where p₁ and p2 are the prices of the calculators, in multiples of $10 (this
information can be skipped, it is needed only to the answer), and q1 and q2 are the
quantities of the calculators demanded, in hundreds of units. What prices p₁ and
p2 should be charged for each product in order to maximize total revenue? What
is the maximum total revenue?
YA
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Suppose there are only two automobile companies, Ford and Chevrolet. Ford believes that Chevrolet will match any price it
sets, but Chevrolet too is interested in maximizing profit. Use the following price and profit data to answer the following
questions.
Ford's
Chevrolet's
Ford's
Chevrolet's
Selling
Selling
Profits
Profits
Price
Price
(millions)
(millions)
$4,000
$ 4,000
$ 8
$ 8
4,000
8,000
12
4,000
12,000
14
2
8,000
4,000
12
8,000
8,000
10
10
8,000
12,000
12
12,000
4,000
14
12,000
8,000
12
12,000
12,000
1. What price will Ford charge?
2. What price will Chevrolet charge once Ford has set its price?
3. What is Ford's profit after Chevrolet's response?
4. If the two firms collaborated to maximize joint profits, what prices would they set?
5. Given your answer to part (d), how could undetected cheating on price cause the cheating firm's profit to rise?
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Please type your NUMERICAL answer in the space below. ENTER ONLY THE NUMBER. IF answers are in decimals,
please round the number to one decimal point.
Winterfell Cable TV pays $100,000 per year to earn exclusive rights to air a premium sports channel. There are two types
of subscribers in Winterfell: 3,000 die-hard sports fans who will pay as much as $200 a year for the new channel and
20,000 occasional sports viewers who will pay as much as $25 a year for a subscription to it.
a)
If Winterfell Cable is unable to price discriminate, what price will it charge and how much are its profits?
Price
Profits=
b)
If Winterfell Cable is able to price discriminate, how much will it make in profits?
Profits=
What is the deadweight loss associated with the nondiscriminating pricing policy compared to the price
c)
discriminating policy?
DWL=
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Hypercompetition in the Australian retail sector
By Dr Saalem Sadeque, Central Queensland University
The Australian supermarket and grocery industry can be aptly described as hypercompetitive. In 2018–2019, the retail industry in Australia generated $103.4 billion of revenue and $4.2 billion of profit. The duopoly of Coles and Woolworths is being increasingly challenged by newer and leaner competitors such as ALDI and Costco, which have entered the industry with different business models designed to provide customers with value for money.
One of the relatively newer players in the Australian retail industry is Costco Wholesale Australia, which is a subsidiary of the US-based Costco Wholesale Corporation. Costco has established 11 stores in Australia based in Victoria, New South Wales, Queensland, South Australia and the Australian Capital Territory, with plans to open two more stores in Western Australia in 2020. According to Patrick Noone, the managing director of Costco Australia,…
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The accompanying graph depicts average total cost (ATC)
marginal cost (MC), marginal revenue (M), and demand (D)
50
facing a monopolistically competitive firm
MC
45
Place point A at the firm's profit maximizing price and
quantity
40
35
What is the firm's total cost?
ATC
30
25
total cost:
20
15
What is the firm's total revenue?
10
5
total revenue: $
MR
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95100
Quantity
What is the firm's total profit?
profit: $
Price and Cost ($)
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Suppose the local electrical company, a legal monopoly based on economies of scale, was split into four firms of equal size, with the
idea that eliminating the monopoly would promote competitive pricing of electricity. What do you anticipate would happen to
prices? Why?
Use the editor to format your answer
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Macmillan Learning
The accompanying graph depicts the marginal cost (MC),
average total cost (ATC), demand, and marginal revenue
(MR) curves facing a monopolistically competitive firm.
Place point A at the profit-maximizing price and quantity
combination for the firm.
What is the total profit made by the firm?
Profits: $
Price
20
19
18
17
16
15
14
4321098
13
12
11
10
7
6
5
4
3
2
1
0
19.00
MR
MC
A
ATC
17 Demand
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Quantity
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Related Questions
- Article: BIZ Community. 2023. Innovative sustainability trends give South Africa's coffee industry a caffeine kick, 21 June 2023. [Online]. Available at: https://www.bizcommunity.com/Article/196/87/239424.html# [Accessed 23 January 2023]. Q.4.1 Defend the use of third-degree price discrimination by Tribeca Coffee when entering new markets. Note: you are required to provide at least two (2) application points. Q.4.2 Identify two (2) common errors in pricing that Tribeca Coffee could be potentially exposed to when entering Ethiopia and recommend ways for the business to minimise the impact of such errors. Q.4.3 Tribeca Coffee has decided to invest in its own fleet of vehicles to move its product across the SADC region. Explain how the business can capitalise on opportunities and minimise the impact of challenges in transportation technology.arrow_forwardUse the following graph for a monopolistically competitive firm to answer the next question. Dollars (5) 22 32 0 10 20 35 45 50 Quantity of Output (Units) This monopolistically competitive firm is earning economic profits in the short run and ATC Multiple Choice will continue to have economic profits in the long run will earn only normal profits in the long run this will cause its demand curve to shift to the right in the long run. this will cause its cost curves to rise in the long runarrow_forwardThe following graph represents a monopolistically competitive firm in long-run equilibrium. Place the black point (cross sign) on the graph to indicate the short-run profit-maximizing price and quantity for this monopolistically competitive company. Next, place the grey star on the graph to indicate the point where the LRAC reaches a minimum. PRICE PER UNIT (Dollars) 500 450 400 350 300 250 200 150 100 50 MC 0 0 50 LRAC MR Demand 100 150 200 250 300 350 400 450 500 QUANTITY (Units) Monopolistically Competitive Outcome Minimum of the LRAC The long-run equilibrium price is $ (Hint: Use the graph to find the numeric value of the price at equilibrium.) The long-run equilibrium quantity is units. The LRAC curve is at its minimum at a quantity of The long-run equilibrium price is units. the marginal cost of producing the equilibrium output. ?arrow_forward
- what are some pricing tactics used by companies? What form of price discriminations might a company use? What type of pricing structure might company use. What other strategies might managers employ to maximize profit?arrow_forwardICE (Dollars per scooter) 3. How short-run profit or losses induce entry or exit Citrus Scooters is a company that manufactures electric scooters in a monopolistically competitive market. The following graph shows the demand curve, marginal revenue curve (MR), marginal cost curve (MC), and average total cost curve (ATC) for Citrus. Place the black point (plus symbol) on the graph to indicate the short-run profit-maximizing price and quantity for this monopolistically competitive company. Then, use the green rectangle (triangle symbols) to shade the area representing the company's profit or loss 500 450 400 360 200 250 200 150 400 50 MC- ATC MR Demand 150 200 250 300 360 400 450 500 QUANTITY (Scooters) + Monopolistically Competitive Outcome Profit or Loss (?) Given the profit-maximizing choice of output and price, Citrus Scooters is earning sellers in the industry relative to the long-run equilibrium amount. Now consider the long run in which scooter manufacturers are free to enter and…arrow_forwardYou are the Managing Director of Ghana Clins Ltd., a firm that supplies tissue paper for cars. Suppose your marketing department has compiled the following data on the price and quantity of tissue paper sold last month at 10 outlets in the Central Region of Ghana: Observation Quantity Price 1 180 475 2 590 400 3 430 450 4 250 550 5 275 575 6 720 375 7 660 375 8 490 450 9 700 400 10 210 500 Estimate the demand function for your firm. Interpret your answer by commenting on the marginal effect of a change in the product’s price How many units of your product will be demanded if the price is GHC 350.00? Given that your consultants have estimated the supply function to be: What will be the equilibrium price and quantity of your product? Estimate the elasticity of demand for your product at the equilibrium price and quantity. Interpret your answer. Based on the price elasticity of demand,…arrow_forward
- What will be the economic profit or loss for this monopolistically competitive firm at the profit-maximizing level of output?arrow_forwardDraw the graph of the product differentiation formula of Pepsi Industry.arrow_forwardWhy does Pinterest consider Google to be its largest competitor? Pinterest Pinterest places a premium on mobile platforms when developing new products and services.arrow_forward
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