3
•
Identify the issues or problems you intend to change.
•
Set or reaffirm goals.
•
Create an action plan.
(Section 14 SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats, n.d.).
OBJECTIVE FOR SWOT ANALYSIS:
To assess the Hospital's internal strengths and weaknesses, as well as external opportunities and threats, in order to develop strategies for improving the hospital's performance and competitiveness in the healthcare industry.
SWOT ANALYSIS TABLE:
Internal or External
Helpful
Harmful
Internal
Strengths
Reputation and Accreditation
Advanced Medical technology
Skilled Healthcare Professionals
Comprehensive Healthcare Services
Research and education
Weaknesses
Overcrowding
Resource Allocation
Cost Control
Employee Turnover
External
Opportunities
Market Expansion
Telemedicine
Population Health management
Community Engagement
Threats
Healthcare Regulations
Competition
Economic Downturn
Emerging Diseases
Healthcare Industry Trends