Case Study- Porter's Forces
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School
Loyola Marymount University *
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Course
3610
Subject
Information Systems
Date
May 17, 2024
Type
Pages
2
Uploaded by DoctorKangarooPerson3874 on coursehero.com
1) How does FreshDirect gather data ?
FreshDirece gathers data through channels such as what method
was used to place orders i.e on the web or through the app. Then they
track customers’ ordering behavior to fine-tune personalized
recommendations for customers. This data can also be used for
inventory purposes as well.
2) How does FreshDirect ensure quality of items sold ?
One of the main ways that FreshDirect ensures quality items are sold is
by having a close relationship with suppliers to source the freshest
ingredients. Furthermore, they also have quality control teams that check
products before they are shipped.
3) How does FreshDirect maintain freshness of items ?
FreshDirect uses special temperature-controlled trucks to transport
products. They also use logistics to ensure that products are not stored
for too long.
4) What is the strategy of FreshDirect to reduce labor cost ?
One strategy that FreshDirect uses to reduce labor costs is automation
in their warehouse and fulfillment centers. Furthermore, efficient route
planning can also help with cutting down the hourly wages that need to
be paid to drivers.
5) What are disadvantages of FreshDirect model ?
There could be some issues of geographic availability especially for
areas that arent as close to supply warehouses. Furthermore, customers
must be familiar with the technology so FreshDirect might have a hard
time reaching older generations.
6) What advantages do customers have ordering from FreshDirect over
other competitors ?
Fresh Groceries delivered to their door rather than having to take time to
go to the store. Furthermore, there is a variety of products which they
can select from which they might have had to go to a specific store to
get.
7) What is the principal business strategy of Zara ?
Zara’s principal business strategy is fast fashion. Fast fashion consists of
making cheap but trendy clothes that get swapped out regularly.
8) How does Zara deliver products several times faster than competition
?
Zara has its own factories which allows it to react quickly to fashion
trends. They also have a vast network of local distribution centers that
enable them to quickly stock their stores with new styles.
9) What is Zara's Inventory strategy ?
Zara produces clothing in small quality and restocks depending on the
demand for clothing items. This makes it so there isn’t too much excess
inventory.
10) How does Zara gather customer data ?
One way that Zara is able to track customer data is through its
loyalty program. This allows Zara to match customers with their specific
purchases providing valuable marketing data.
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