Spring 2024 BUS 497A Case Analysis 2 Blackberry COPY
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Case Analysis #2
Once a leader in the mobile phone market, BlackBerry found itself in fierce competition with Apple and Samsung, who have revolutionized the mobile phone market with touchscreens and digital keyboard innovations. Jamal Obu, a marketing analyst at BlackBerry, faces challenges as he strategically assesses the struggling company. Using SWOT analysis to better understand the company’s position he creates a plan to regain the market share for BlackBerry. We will be exploring the components of a SWOT analysis, a SWOT analysis itself, and strategic recommendations, and evaluate his research with suggested areas of improvement.
The SW of the SWOT analysis stands for the strengths and weaknesses and the OT stands
for the opportunities and threats. A SWOT analysis is a key tool that is used to evaluate factors both inside and outside an organization, which have an impact on strategic decision-making. The
SW part of the analysis focuses more on the internal factors in which understanding these aspects
can help in assessing the current state of the organization, what its capabilities are, and areas where improvements can be made. Identifying strengths allows organizations to leverage their advantages while recognizing weaknesses helps address and reduce internal issues. This internal focus is important for effective strategic planning and resource allocation. Additionally, the OT focuses more on external factors which are outside the control of the organization. Recognizing and analyzing these factors is essential for adapting to the external environment and staying competitive. Identifying opportunities allows the company to capitalize on external trends, market changes, or any emerging technologies. At the same time, understanding threats helps companies develop strategies to mitigate potential risks and challenges.
In the case of BlackBerry, strengths include its brand recognition, popularity in the Canadian market, historical success, and a substantial portfolio of valuable patents. These
strengths can be seen as advantages in the competitive landscape. On the downside, areas contributing to weaknesses are declining subscriber numbers, outdated physical keyboard preferences, financial setbacks, and marketing challenges. This contributes to the intense rivalry BlackBerry faces in the cell phone industry. Furthermore, opportunities for BlackBerry include diversifying product formats, potential sales of the company or its parts, and exploring new aggressive strategies in the cell phone market.
Meanwhile, threats include fierce rivalry from industry giants like Apple and Samsung, market share erosion, and the need to adapt to rapidly evolving technology trends.
Based on the SWOT analysis, there are many areas where Jamal should propose a strategy such as diversifying its products, adapting its platform, creating cost optimization and efficiency, looking into strategic alliances, expanding their market globally, investing in research and development, improving marketing strategies, boosting employee morale and innovation, and strategically review its patents. BlackBerry should consider innovating its products beyond smartphones. They can branch out into wearable devices and secure communication solutions to increase their share in emerging technological fields. Additionally, adapting their products to various platforms such as Android, iOS, and Windows may improve their compatibility and increase the number of users. Implementing cost-cutting measures, streamlining operations, and proper resource allocation can improve the financial health of the company. Areas such as research and development and marketing may be good areas to consider. Furthermore, alliances and collaboration with other industry players may help strengthen BlackBerry’s position in the market and increase accessibility to additional resources that could improve the company. Expanding the market in emerging segments with competitively priced products can gain market share for BlackBerry potentially creating growth. Moreover, as mentioned in the SWOT analysis,
BlackBerry was lacking with their outdated technology, so to stay on top of the game in the market they could allocate some resources to research and development to stay ahead of technological advancements. If they focused on developing cutting-edge features for their products it could help maintain a reputation for innovation in the mobile phone industry. They can also improve their marketing efforts by highlighting their strength of security features and user-friendly technology. They can re-establish their brand appeal among existing and potential customers. Employees are key stakeholders in a company so prioritizing employee engagement and morale through training programs, recognition, and involvement in decision-making within the business can foster a culture of innovation in the company to encourage creativity and development of new, market-leading products. Lastly, exploring opportunities to monetize their vast patent portfolio through licensing or partnerships can create potential sales of specific patents to generate additional revenue.
While Jamal’s SWOT analysis of BlackBerry is comprehensive with valuable insights, some areas could use additional information. These areas include market research, customer feedback, financial analysis, brand perception and reputation, and the threat of substitutes. As far as market research goes, Jamal could look into understanding the trends, customer preferences, and emerging technologies in the mobile phone industry. The company could gather data on competitor strategies, market share, and customer feedback and use it to benchmark BlackBerry against industry leaders. With customer feedback, they could identify specific areas of improvement, preferences, and areas that aren’t doing well for the company. Analyzing whether BlackBerry’s customers can threaten to seek alternative products could affect BlackBerry’s pricing strategy. Additionally, evaluating the role of the intermediate customers, such as retailers and distributors to determine their influence on BlackBerry’s end customers. An analysis of the
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- CASE STUDY 1 You have been recently promoted to the managing director’s position at your organization in Zambia. In your new position, you first compare the actual revenues and expenses of the company with desired results. Armed with this analysis, you formulate the future course of action for your organization by transmitting your revenue and expense analysis to outsiders such as bankers and other analysts and distributed your desired future course of action for the organization to your subordinates. All these groups then provide you with feedback through reports. You are now confident you can lead the company into a prosperous future. Unfortunately, the company has just made changes in the way it manufactures and markets its products. These changes are producing issues associated with employee motivation and satisfaction. The company has sent some of its manufacturing offshore to South Africa, and its plants have been restructured into self-directed work teams. The company has also…arrow_forwardWhat are all the ways that NIKE Inc case study problem could be dealt with in order to bring about a solution.arrow_forwardPlease help me answer all of the given question for case study 1. Ben is assigned by his employer, Cartex, to work on an improvement to an ultrasonic range-finding device.While working on the improvement, he gets an idea for a modification of the equipment that might beapplicable to military submarines. If this is successful, it could be worth a lot of money to his company.However, Ben is a pacifist and does not want to contribute in any way to the development of militaryhardware. So Ben neither develops the idea himself nor mentions it to anybody else in the company. Ben hassigned an agreement that all inventions he produces on the job are the property of the company, but he doesnot believe the agreement applies to his situation because (1) his idea is not developed and (2) his superiorsknow of his antimilitary sentiments. Yet he wonders if he is ethically right in concealing his idea from hisemployers. An interesting historical precedent: Leonardo Da Vinci recorded in his journal…arrow_forward
- Answer the given question after reading the case study given at the end. 1. What steps should Mr. Shahid take to avoid the pitfalls common to a small business? Case Study: Mr. Shahid was a real craftsman when it came to being a machinist. Mr. Shahid had learned almost all that he knew from Daud, his first and only employer. Mr. Shahid was married and had three young children. He was 33 years old and had worked for Daud ever since he finished his tour in the Army. In 12 years, Mr. Shahid had polished his skills under the watchful and critical eye of Daud. Daud was quick to recognize Mr. Shahid's talent for the trade. Mr. Shahid had a positive attitude about learning and displayed a drive for perfection that Daud admired. Daud's Machine Shop was a successful small business. Its success was based mostly on the reputation for quality that had been established over its 42 years in operation. Daud had come to this country with his new wife, Salmah, when he was in his…arrow_forwardCase Background: You are a marketing manager for Sunflower Moving Company, a company that helps people move their belongings from one residence to another. As part of the company's efforts to remain competitive, a study is implemented to examine factors that drive the sales of its moving services and products. Instructions: In addition to offering moving services, Sunflower Moving Company also sells moving supplies such as boxes, packing supplies, tie-down ropes, covers and bags, short-term storage options, bike racks, wheelchair carriers, motorcycle towing, etc. An initial study was conducted to examine the relationship between the sales levels of Sunflower's moving supplies and the price of its products. A regression model yielded an R-Square value of 45%. Interpret this statistic. Do you think this statistic indicates that Price is a good predictor of Sales? Justify your answer. You direct your market research team to expand the study. Besides Price, suggest 3 other predictor…arrow_forwardSwitch Watches & Clock Fraud Case CASE REQUIREMENTS 1 One factor of the internal control environment when investigating fraud is “integrity and ethical values.” In what ways were integrity and ethical values slighted by Sheldon? Support your answer with evidence from the case study in this situation. 2 Describe the investigative techniques used by the forensic team to uncover the fraud. Evaluate the success of these techniques, and outline two additional measures that could have been undertaken. 3 The fraud at Switch is one of many major financial statement frauds that have occurred in recent years. Describe five factor that could explain why the falsifying of financial statements is occurring so frequently. 4 Apply the fraud triangle to this case. Speculate on the motivation/pressures, opportunity, and rationalization of Sheldon. 5 Evaluate and comment on the Board’s behaviour. Include in your evaluation the responsibility of the Board with regards to internal controls.arrow_forward
- arlos Ghosn was widely recognized as a hero in Japan for turning around Nissan when it was on the brink of bankruptcy in 1999. However, later Ghosn was arrested for financial misconduct, fired from his position as Nissan’s board chairman, and criticized by Nissan’s Japanese CEO for accumulating too much power. Based on the case study, explain the duties and responsibilities of Nissan’s board members. In your opinion in what way(s) they have not carried out their duties/responsibilities effectively. To what extent the structure of the board has jeopardized the effectiveness of the board?arrow_forwardCase Study You're a management consultant and have just spent the day observing Mike, the president of New Electronics Development Inc. Mike, who has been with the firm for just over a year, called you in to help him figure out why several of his product development employees who are responsible for creating new electronic products are such low performers. Mike is in the process of taking over the day-to-day operations and leadership from the founder and owner, who is looking forward to retirement. The company, while currently healthy, is facing an uncertain future in the rapidly evolving world of electronics. Mike knew the firm's future, and his personal success, rested on the firm's ability to develop truly innovative electronics devices. Within the past six months, more than a dozen new products were in the process of being developed and tested. The owner was delighted, but Mike, while pleased, thought his product development teams could do even better. Mike recently developed a…arrow_forwardcan you please assist with teh following questions. Assume that your class group has been selected and hired by the FAO to manage this FAO Funded Aquaponics Project described in the article (above). Using expressed and implied information in the article, your project team is required to craft/develop some project documents and plans to help in the overall management of the Aquaponics Project, with specific focus on the components and questions/statements listed below. Groups are allowed to make reasonable assumptions. 7. Develop an initial stakeholder register and outline the communications and engagement strategies for each group of stakeholders (with a minimum of 5 key stakeholders). 8. Craft a high-level Procurement Management Plan for the project.arrow_forward
- Comment on the following aspects of the case study:a) What are some of the challenges facing supervisors?b) What skills do you think the supervisors need to be effective project managers? Why dothey need these skills?c) Are there skills that team members need to be effective team members in a project? Ifso, what are these skills?d) Which characteristic or skill do you think is the most significant characteristic of aneffective project manager?e) Which characteristic or skill do you think is the most significant of an effective teammember?f) What steps could a team member take to help project managers work more effectivelywith their teams?arrow_forwardFor his workplace project for his professional course, Humphrey decided to study the effectiveness of the joint consultative committee in South Africa National Health Insurance. His title was ‘An evaluation of the effectiveness of the Joint Consultative Committee in South Africa's Hospital's National Health Insurance’. Draft some objectives which Humphrey may adapt to complement his title. In your response also discuss the research methodology approaches that Humphrey could adopt for his research and explain why.arrow_forwardOutline a background of the case below. (Please note that this is not an essay question.) In June 2011, Steve Katsaros, founder and CEO of Nokero, was contemplating how to build on his company's accomplishments during the last 12 months. Nokero, a marketer of solar bulbs, has emerged as a successful born-global social enterprise. Opportunities in the Social Enterprise Sector As previously mentioned, Nokero, has been engaged in partnership programs with various social enterprises, such as Project CURE and American Green. Social enterprises have actively sought out Nokero for possible partnerships.arrow_forward
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