The CDC's ad campaign promoting influenza vaccinations has a widespread appeal to many audiences due to its use of several proven persuasive techniques. Through the use of association, flattery, and universal appeal, as well as a variety of strategies, the ad campaign is highly convincing and is able to reach many audiences. One particularly effective ad in the campaign involves sharing music instead of the flu. This ad targets young adults, many of whom enjoy listening to music together. When young people see this ad, they think of how easy it is to share music. The ad uses the association strategy to make the audience think that sharing germs is just as easy to do. This ad is effective because it takes a common practice of youths and associates
This is done by using the association technique, which involves spreading a message that connects something the target audience feels strongly towards, to the desired idea of the advertisement. Music is something that most individuals enjoy and relate to, and those positive feelings might then be associated with getting a flu shot. After hooking the viewer in with the association technique, the ad then spreads its message by saying, “Even healthy people can get the flu, and it can be serious. … This season protect yourself – and those around you – by getting a flu vaccine,” (Edgenuity). This overall message is informative and successfully promotes the flu vaccine and the use of the association technique is
Influenza is an infectious illness that can be spread from one individual to the next. It can be transmitted by means of saliva, nasal secretions, feces and blood. It can also be spread by coming in contact with the virus on contaminated surfaces. Influenza is responsible for an average of 36,000 deaths and for more than 226,000 hospitalizations each year in the United States. (Davidson, 2007-2009, Davis, 2007).
Mandatory Influenza Vaccinations for healthcare providers can be a controversial topic for some and may propose a challenge to some provider’s ethical values and beliefs. The topic of mandatory vaccination for influenza (“flu”) has been widely studied and debated among professionals over several years. It is apparent that there is some movement towards a mandatory vaccination for influenza by healthcare institutions as the benefit out weighs the risk on several fronts. “Influenza infection is associated with 36,000 excess deaths and > 200,000 hospitalizations in the United States annually. It is the leading cause of vaccine-preventable death in the United States every year” (Babcock, Geminhart, Jones, Dunagan, & Woeltje, 2010, p. 459).
One of the posters or advertisement is "Spread music, not the flu" and shows two young adults listening to music all joyful and relaxed. One is showing two little kids eating popcorn and having fun and the slogan is "Spread popcorn, not the flu" once again this is associating and involving others. Another ad shows these two older parents or grandparents and a kid saying "shots aren't just for kids."
Every year, millions of people start talking about the influenza virus and getting their vaccines as the flu season approaches, which starts around the October-November period and reaches its peak between December and March. Therefore, public health officials around the world- and in the U.S in particular- are constantly challenged by properly preparing for the annual influenza dilemma, given that this viruses, and other respiratory viruses, are a serious health threat to the U.S population and the world as a whole. Furthermore, what makes the influenza virus even more challenging to control is that it can mutate rapidly and reassort to form new strains, having the ability to reside in multiple animal hosts. In fact, many scientists and researchers have been doing in-depth intensive research so as to understand the mechanism behind this unique characteristic of the virus, try to find new ways to control it, and explore different areas of protection and vaccination.
Also, there is no violation of the right to make contracts between employer and employee by making influenza vaccinations mandatory for healthcare workers. The article “Vaccinating the Health-Care Workforce” states, “Courts have ruled that states may also limit and regulate contracts in the interest of the public’s welfare, and essentially to place protection of the public against individual economic interest” (Stewart). Healthcare facilities do not violate their worker’s rights by making influenza immunizations mandatory as long as it benefits the public health.
Health care governments have endorsed an assortment of vaccination policies and mediations to safeguard against the known dangers of influenza communication, with longer patient stays, absenteeism, intermissions in health care, and death. Studies assessing the consequence of health care workers vaccination found that health care workers influenza vaccination was linked with a decrease in patient death (Murana, 2014). Assessing the results of health care worker influenza vaccination on patient results anticipated that if all health care workers were vaccinated, patient influenza infections could be stopped.
With influenza vaccination rates remaining low in the HCP population, there has recently been an increased emphasis on improving vaccination rates among HCPs. Low influenza vaccination rates have caused many healthcare facilities to initiate and mandate employees to receive the influenza vaccine. Research has proven to reduce morbidity and mortality among patients in healthcare facilities as well as decrease illness and absenteeism among HCPs (Sickbert & Weber, 2013). For these reasons multiple professional organizations are recommending an annual influenza vaccine for all HCPs, if medically suitable for this vaccination. Requiring a physician waiver for non-suitable HCP, all non-suitable HCP are expected or required to wear a mask in direct patient care areas.
For the past ten years, we at Virginia Mason Medical Center have been implementing mandatory influenza vaccination. This is due to the flu vaccination being able to reduce flu illnesses and prevent flu-related hospitalizations. According to the Center for Control and Disease (CDC, 2014) during 2012-2013, an estimated 45% of the U.S population got vaccinated, helping to prevent an estimated 6.6 million flu-related illness, with 3.2 million flu-related medical visits, almost 80,000 hospitalizations and roughly $87 billion dollars in total economic burden. Influenza is extremely contagious and each year on an average 5%-20% of the U.S population get the flu with tens of thousands die from a flu-related illness. Therefore, many health cares setting along with Virginia Mason Medical Center is mandating all their healthcare workers to get the influenza vaccination. Consequently, making annual influenza vaccination requirement for healthcare workers a continuing and debatable health topic. The potential of getting the vaccination have great benefits to healthcare professionals, their patients, and their families by
The influenza vaccination in not only beneficial to recipients but also those that come in contact with the individuals exposed to or at risk for contracting influenza. Health care workers are at a constant risk of exposure to various diseases and illness including influenza. An emergency such as a vaccination shortage for influenza will not only affect at risk individuals but spread rapidly to all those exposed without knowledge or a-symptomatic at time of encounter. Health care workers will be exposed in physician offices, hospitals, emergency care or urgent care centers with heightened possibility of spreading the illness (CDC, 2015). Health care workers are not limited to the obvious: physicians or nurses but also, therapists, EMS,
Great ideas on finding a solution that can increase the rate of vaccination for the older population. Having a strong community that offers different programs to help different ethnicity is a good solution for them to have a good quality health care. With the community, there can be an outreach that can collaborate with the community partners and health care providers to educate, motive, and promote seasonal influenza vaccination (AHIP, 2011). With many minority populations (Hispanic, Asian, etc) believed that vaccination can cause more serious illness, there should be an agency that can address those misconceptions and educate them risk and safety of vaccination (AHIP, 2011). The local pharmacies and supermarkets are also a good way
In 2012, British Colombia became the first jurisdiction in Canada to institute a mandatory policy, that requires health-care workers (HCW) in the province to either get the flu vaccine each year, or wear masks; while caring for patients during the flu season, and it lasted approximately four months [1]. Under this policy, anyone who does not abide by it will face discipline actions or even possible termination. Since then, there have been intensive debates around this policy. The supporting argument lies in the issues of HCW protection and the public’s expectation that acts on the best interests of patients. The purpose is to promote employee productivity by preventing employees from getting flu and passing virus to patients when providing care. The Canadian Nurses Association declares that “It is CNA’s position that all
Annually there are a number of children who contract the influenza during the influenza season that results in an increase in costs in pediatric office visits and antibiotic and other medications consumption and also in a significant increase in absences from school and work. Thus influenza vaccination of children can help reduce the number of visit to pediatric office, hospitalizations, and help prevent the spread of influenza in the wider community. Moreover vaccinating children is cost effective when considering all the cost of treatment for influenza and its complications. Therefore yearly vaccination of children with the inactivated influenza vaccine save parent money and time away from the pediatric clinic. Influenza vaccine does not
Vaccines have allowed humans to avoid contracting terrible diseases for over 200 years now, but are these same vaccines that are meant to help actually hurting us? Influenza kills more people in the United States than any other vaccine-preventable disease (Immunization Partnership), 1.5 million children die from vaccine-preventable diseases every year (Children’s Hospital) and 3,000 to 6,000 people develop Guillain Barre Syndrome each year on average (CDC). There are billions of people in this world who need to be protected from everyday viruses. Scientists have come up with a way to avoid contracting many diseases, but many of these vaccines lead to more problems that threaten our health. Scientists and doctors need to ensure that enough is being done to prevent vaccinations from causing unintended health issues.
Illnesses have long haunted the human race. As long as these illnesses have existed, humans have developed ways to cure themselves, beginning with simple herbs and proceeding as far as vaccines and complex medicines. One cure that long eluded scientists was that of the influenza virus. Now, the influenza vaccine, or flu shot, saves thousands of lives a year and helps prevent serious complications resulting from influenza infection.