During the internal se rand managers is to: informatic
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- Explain what is meant by the following statement: “In considering the reactions of competitors, it is crucial to define your product.”To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Diners and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Diners in collecting information?Salesforce Automation systems help monitor salesforce activities and productivity. As a sales manager,briefly discuss the three (3) different categories of measurement to monitor and maximise the effectiveness of their salesforce.
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