A small company has just hired an agency to enhance and build a positive public image. Which element of the promotional mix describes this scenario? Question 10 options: a) Public relations b) Personal selling c) Advertising d) Sales promotion
A small company has just hired an agency to enhance and build a positive public image. Which element of the promotional mix describes this scenario? Question 10 options: a) Public relations b) Personal selling c) Advertising d) Sales promotion
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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A small company has just hired an agency to enhance and build a positive public image. Which element of the promotional mix describes this scenario?
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