An industry overview could contain: O size of the industry O Products and service offered by your company Target market Marketing mix Business risks can be handled best by Blaming others O Transferring risk (e.g. insurance) O Avoiding specific lines of business Pushing all the risk to other parties such as subcontractors
An industry overview could contain: O size of the industry O Products and service offered by your company Target market Marketing mix Business risks can be handled best by Blaming others O Transferring risk (e.g. insurance) O Avoiding specific lines of business Pushing all the risk to other parties such as subcontractors
Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section11.1: The Charging Role Of Marketing
Problem 1R
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PLS HELP ASAP ON BOTH
![An industry overview could contain:
O size of the industry
O Products and service offered by your company
Target market
Marketing mix](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F38392922-e79b-4467-bdea-1e44ef4a2e5d%2Ffd2bb51d-3c59-46c0-84e9-cd347c5ce06b%2Ft8mn23c_processed.png&w=3840&q=75)
Transcribed Image Text:An industry overview could contain:
O size of the industry
O Products and service offered by your company
Target market
Marketing mix
![Business risks can be handled best by
Blaming others
O Transferring risk (e.g. insurance)
O Avoiding specific lines of business
Pushing all the risk to other parties such as subcontractors](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F38392922-e79b-4467-bdea-1e44ef4a2e5d%2Ffd2bb51d-3c59-46c0-84e9-cd347c5ce06b%2Ffp5cceb_processed.png&w=3840&q=75)
Transcribed Image Text:Business risks can be handled best by
Blaming others
O Transferring risk (e.g. insurance)
O Avoiding specific lines of business
Pushing all the risk to other parties such as subcontractors
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