Article: Rockfish read Jane's memo and is intrigued by the idea of KM, but he is still not so sure that he understands how it all works. He googled KM and discovered that the Nonaka and Takeuchi model was one of the most widely accepted foundation schemes for KM users. Jane being the good manager that she is told Rockfish to speak with you. Rockfish did so and now he has asked you to explain the models and how it might work at Global Delivery Direct. Use the example of Dawn Jasper, the current administrative assistant to the airplane purchasing agent. She knows everything there is to know about buying a plane but since she is not the person doing the negotiations her knowledge is never really sought after by anyone but her boss. Explain how this information could be shared with others using the KM model and cycle tasks. Response: Introduction: There are several Knowledge Management (KM) models that can be leveraged for business use case implementations. Of note the Nonaka and Takeuchi model relies on an evolution of data through the SECI model. The SECI Model stands for the 4 phases of the model. Socialization, Externalization, Combination, and Internalization. Each of these phases is responsible for a conversion or sharing of tacit or explicit knowledge. We will go through each of these phases in depth and pull an example through the model to demonstrate the transformation of knowledge through the model. Step 1: The Socialization phase takes tacit knowledge in and returns tacit knowledge out. It is a process of sharing experiences through interactive activities that enable a thorough understanding of not just the details conveyed through language but also the experience and emotion shared through interaction and engagement. In our example case GDD would want to host brainstorming or roundtable type sessions with Dawn and small groups of employees who are unfamiliar with the aircraft purchasing process. These round tables should focus on Dawn sharing her experiences and the group participating in exploring ways they may think could improve the process or asking about the reasoning behind steps in the process. Step 2: The externalization phase is the next stage in this model which takes tacit knowledge and turns it into explicit knowledge. This is achieved through a documentation process to capture the knowledge in a tangible way that can then be shared broadly. In this example GDD, would need to work with Dawn to create a how to guide, or other documentation that captures her experience with the entirety of the plane buying process. this tangible documentation can make use of any number of techniques, such as those listed here under components, that can be leveraged for the sharing of her knowledge. Step 3: The combination phase is the next step in this model, in this phase existing explicit knowledge is turned into new explicit knowledge. This is accomplished by repurposing existing explicit knowledge in new ways, like “populating a database, [teaching], categoriz[ing] and combin[ing] concepts, or when we convert explicit knowledge into a new medium such as a computer-based tutorial.”  For this phase Dawn in concert with a curriculum developer could create a seminar or workshop to teach her knowledge to a class. The creation of course materials would lean on the documentation that occurred in the externalization phase but would have a renewed life in the form of the curriculum. Step 4: The internalization phase is the next step in this model, in this phase explicit knowledge is turned into tacit knowledge. This occurs through the learning process, either by taking a class, following a written manual, writing a research paper, or preparing a briefing deck. “Internalization is very strongly linked to “ learning by doing. ”  For this phase Dawn or another qualified individual would have to teach the curriculum developed during combination or employees can take the how to guide from externalization and follow the process to purchase an airplane for GDD. Question: From the article above, was there a proper response provided about the KM cycle and the N&T model?  Can you elaborate?

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
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Article:

Rockfish read Jane's memo and is intrigued by the idea of KM, but he is still not so sure that he understands how it all works. He googled KM and discovered that the Nonaka and Takeuchi model was one of the most widely accepted foundation schemes for KM users. Jane being the good manager that she is told Rockfish to speak with you. Rockfish did so and now he has asked you to explain the models and how it might work at Global Delivery Direct.

Use the example of Dawn Jasper, the current administrative assistant to the airplane purchasing agent. She knows everything there is to know about buying a plane but since she is not the person doing the negotiations her knowledge is never really sought after by anyone but her boss. Explain how this information could be shared with others using the KM model and cycle tasks.

Response:

Introduction:

There are several Knowledge Management (KM) models that can be leveraged for business use case implementations. Of note the Nonaka and Takeuchi model relies on an evolution of data through the SECI model.

The SECI Model stands for the 4 phases of the model. Socialization, Externalization, Combination, and Internalization. Each of these phases is responsible for a conversion or sharing of tacit or explicit knowledge. We will go through each of these phases in depth and pull an example through the model to demonstrate the transformation of knowledge through the model.

Step 1:

The Socialization phase takes tacit knowledge in and returns tacit knowledge out. It is a process of sharing experiences through interactive activities that enable a thorough understanding of not just the details conveyed through language but also the experience and emotion shared through interaction and engagement.

In our example case GDD would want to host brainstorming or roundtable type sessions with Dawn and small groups of employees who are unfamiliar with the aircraft purchasing process. These round tables should focus on Dawn sharing her experiences and the group participating in exploring ways they may think could improve the process or asking about the reasoning behind steps in the process.

Step 2:

The externalization phase is the next stage in this model which takes tacit knowledge and turns it into explicit knowledge. This is achieved through a documentation process to capture the knowledge in a tangible way that can then be shared broadly.

In this example GDD, would need to work with Dawn to create a how to guide, or other documentation that captures her experience with the entirety of the plane buying process. this tangible documentation can make use of any number of techniques, such as those listed here under components, that can be leveraged for the sharing of her knowledge.

Step 3:

The combination phase is the next step in this model, in this phase existing explicit knowledge is turned into new explicit knowledge. This is accomplished by repurposing existing explicit knowledge in new ways, like “populating a database, [teaching], categoriz[ing] and combin[ing] concepts, or when we convert explicit knowledge into a new medium such as a computer-based tutorial.” 

For this phase Dawn in concert with a curriculum developer could create a seminar or workshop to teach her knowledge to a class. The creation of course materials would lean on the documentation that occurred in the externalization phase but would have a renewed life in the form of the curriculum.

Step 4:

The internalization phase is the next step in this model, in this phase explicit knowledge is turned into tacit knowledge. This occurs through the learning process, either by taking a class, following a written manual, writing a research paper, or preparing a briefing deck. “Internalization is very strongly linked to “ learning by doing. ” 

For this phase Dawn or another qualified individual would have to teach the curriculum developed during combination or employees can take the how to guide from externalization and follow the process to purchase an airplane for GDD.

Question: From the article above, was there a proper response provided about the KM cycle and the N&T model?  Can you elaborate?

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