Assume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY. Lipton Sunsilk Surf Excel Axe Blue Band Vaseline Close Up Knorr Pears Walls Pepsodent Wheel Brook Bond Rexona Clear Lux
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Assume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY.
Lipton
Sunsilk
Surf Excel
Axe
Blue Band
Vaseline
Close Up
Knorr
Pears
Walls
Pepsodent
Wheel
Brook Bond
Rexona
Clear
Lux
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- Explain the product-mix and it's four dimensions: width, length, depth, and consistency.What are unsought products? Give an example of an unsoughtproduct, and explain how it might be marketed.1) Define consumer products. Describe the characteristics of each type of consumer product and give examples of each.
- What is straight rebuy?Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?Describe the four strategiesfor extending a product’slifecycle and why certainproducts may be eliminated
- Provide 5 Reasons for choosing the fire or houseowner takaful product.What are the strengths and limitations of co- or sub-branding (in moving the Marriott brand vertically upward and downward in terms of price and quality)?A product is anything than can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines – groups of closely related products, sold to the same costumer groups, and marketed though the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and probability, companies are always looking to the future, and re-evaluating their product mix.
- What is meant by the disposition of productsand product packaging, and why does it interestgovernmental regulatory agencies and marketers?1. discuss the characteristics of shopping products. 2. what are homogenous and heterogenous products?What were the important attributes in the evalution of the Krups brand?