Assume you are the Marketing Manager for Wawa. #3. Create a perceptual map using two variables of your choosing that depicts Wawa and at least 4 of its competitors.
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- Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?Name and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?5. How has the Internet aided in the administration of the marketing concept of customer relationship management (CRM)?
- 2) Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables. (3 valid points of description2. Suggest any two or more possible market segmentation techniques with justifications that TWL can use in their marketing efforts.Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point font
- 1 Explain the concept of brand loyalty and Woolworths approach to increasing brand loyalty. 2 Explain Woolworths leadership role in the distribution channel. (4) 3 Identify three criteria Woolworths could use for market segmentation. Justify your choices.2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOMQ3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?
- What variables might be used to segment these in-dustrial markets? (a) industrial sweepers, (b) pho-tocopiers, (c) computerized production control systems, and (d) car rental agencies.4.Define market segmentation and discuss its related strategies.(a) Conduct market segmentation by using the variable “Benefit” for establishing a newrestaurant outlet (at least 8 segments).