Creative Homework/Short Project An old friend of yours has been making and selling vitamin-fortified smoothies to acquaintances and friends of friends for some time. He is now thinking about opening a shop in a small college town, but he is worried about whe·ther just having a great smoothie is enough to be successful. Knowing that you are a marketing swdent. he's asked you for some advice. What can you tell him about product. price. promotion, and place (distribution) strategies that will help him get his business off the ground?
Creative Homework/Short Project An old friend of yours has been making and selling vitamin-fortified smoothies to acquaintances and friends of friends for some time. He is now thinking about opening a shop in a small college town, but he is worried about whe·ther just having a great smoothie is enough to be successful. Knowing that you are a marketing swdent. he's asked you for some advice. What can you tell him about product. price. promotion, and place (distribution) strategies that will help him get his business off the ground?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creative Homework/Short Project An old friend of yours has been making and selling vitamin-fortified smoothies to acquaintances and friends of friends for some time. He is now thinking about opening a shop in a small college town, but he is worried about whe·ther just having a great smoothie is enough to be successful. Knowing that you are a marketing swdent. he's asked you for some advice. What can you tell him about product. price. promotion, and place (distribution) strategies that will help him get his business off the ground?
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