Explain the importance of service qualityand explain how to deliver exceptionalservice quality

Q: Which of the following controls most likely will be effective in offsetting the tendencyof sales per...

A: The right answer is (2).

Q: How can social media be used to promote the local sport entity in a way that it can reach the needs ...

A: The following ways social media can be used to promote the local sports entity Facebook page Instag...

Q: An issue of Sunset Magazine includes a five-page piece on Hawaiithat’s sponsored by the Hawaiian V...

A: Testimonial advertising involves endorsement by a person or an entity.  Hence option A is the correc...

Q: Why is marketing important in our society?

A: It is a comprehensive process to sell and distribute the goods from the production chain to the fina...

Q: What variables might be used to segment these consumer markets? (a) lawnmowers, (b) frozen dinners, ...

A: Market segmentation is dividing the market into common groups who share similar characteristics. It ...

Q: Cheese manufacturer, Ashe Mountain Corp., started a new chain of movie theaters called Ashe Mountain...

A: Marketing strategy coordinates employees toward a specific goal at a particular time. With a good ma...

Q: Describe the marketing strategies that can be utilized at the growth stage  to sustain the sales and...

A: In the product life cycle there are five stages Product Development Stage, Introduction Stage, Growt...

Q: Identify the factors that influence the selection ofspecific market segments for use as target marke...

A: The process of dividing the potential buyers of a product into different categories on the basis of ...

Q: eBay Describe the relationship they have with there customers?

A: eBay is a leading online player due to its extensive portfolio of products offered on the online por...

Q: Discuss Edward David Jones’ contribution to marketing..

A: Business is an integral part of modern society, a commercial activity that provides goods and servic...

Q: The macro-environment market present opportunities for larger market however lot of considering shou...

A: A supply shock is defined as the unexpected event that used to change the supply of a product, which...

Q: What do you see as the future of movie rentals, givenon-demand cable access, video streaming on the ...

A: With the advent of technological advancement in the domain of entertainment especially in the form o...

Q: What steps would you advise John Lewis to take to research the market for virtual stores in central ...

A: It's prudent for any marketer to first assess the market and analyze the target audience in order to...

Q: Discuss the difcrence and market arientations include the girnta tens and the Five charactaia

A: There are certain approaches to perform the marketing functions which focus on either the sales part...

Q: Define the following concepts with example. Market Potential Sales Potential Market Share

A: A particular area where buyers and sellers come together to trade products and services is known as ...

Q: What evidence exists that being socially responsibleand ethical is worthwhile?

A: The incorporation of moral obligation and deliverance of conduct with responsible management provide...

Q: Toothbrush Electric can opener Grandfather clock One-gallon container of milk a. Which of these pro...

A: Electric can opener is the product is expect to be associated with the greatest amount of consumer p...

Q: How do roles affect a person’s buying behavior?Provide examples.

A: The position of the individual in the societal framework influence his purchase pattern based upon t...

Q: In a competitive analysis, many firms identify not only their current competitors but also their pot...

A: Competitive analysis is the analysis of the current and potential competitor of the firm which a fir...

Q: Under what conditions might a firm use multipleforecasting methods?

A: Forecasting is a techniques through the corporates predict the demand of their products or service i...

Q: . In what ways can each of the business cycle stagesaffect consumers’ reactions to marketing strateg...

A: The Business goes with the trend of growth, maturity and ultimately to decline phase and in each of ...

Q: Identify the major characteristics of businesscustomers and transactions.

A: Most businesses sell a product or service to a customer to make money. Some businesses act as interm...

Q: Wax has created a new perfume for men. However, in their promotional campaign they are predominantly...

A: It can influence the decision making behavior of customer, one of the major factors of which is gend...

Q: Explain "banner blindness." Why is this a challenge for marketers?

A: Banner is an online image based form of advertising used by companies to attract the traffic on its ...

Q: The potential for failure in the Communication Process Model can happen anywhere during the process ...

A: Communication is the flow of information in a hierarchical structure and chain in command line invol...

Q: Results from focus group research are  _____________________ in nature. Select one: a. quantitati...

A: Focus group involves a research methodology in which few people are selected and interviewed in a gr...

Q: List the services performed by wholesalers. For whom is each service performed?

A: Wholesalers are people who buy goods from producers and sell them to retailers. They act as middleme...

Q: . If a middleman is eliminated from a marketing channel, under what conditions will costs decrease? ...

A: The involvement of intermediaries will occasionally result in rise or fall in the operational cost d...

Q: Some new product launches fail and this leaves a negative impact on the profitability of the company...

A: “As you have asked for multiple questions, we will be solving the first question for you. If you wan...

Q: How can marketers extend the life cycle of an established product? Use examples to explain or illust...

A: Extending the life cycle of a product is very important to establish your product in the future also...

Q: What is the major purpose of concept testing, and howis it accomplished?

A: Concept testing is a testing technique which is used to evaluate a new product idea or a new campaig...

Q: At the conclusion of a marketing research study, a manufacturer of environmentally friendly househol...

A: Demographic segmentation deals with dividing the market based on age groups.  Psychographic segmenta...