How can one estimate cannibalization? Financial managers usually work closely with marketing and other departments in the development of project cash flows. Which department might be best equipped to answer this question?

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter15: Using Management And Accounting Information
Section: Chapter Questions
Problem 6DQ
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How can one estimate cannibalization? Financial managers usually work closely with marketing and other departments in the development of project cash flows. Which department might be best equipped to answer this question?
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