How much must be spent on advertising to obtain a membership of 80 (000)? 2. i What is the nature of the relationship between advertising expenditure and membership?
How much must be spent on advertising to obtain a membership of 80 (000)? 2. i What is the nature of the relationship between advertising expenditure and membership?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Year |
Advertising Expenditure ($000) |
Membership Subscriptions |
2013 |
51 |
62 |
2014 |
58 |
68 |
2015 |
62 |
66 |
2016 |
65 |
66 |
2017 |
68 |
67 |
2018 |
76 |
72 |
2019 |
77 |
73 |
2020 |
78 |
72 |
2021 |
78 |
78 |
2022 |
84 |
73 |
2023 |
85 |
76 |
1. How much must be spent on advertising to obtain a membership of 80 (000)?
2. i What is the nature of the relationship between advertising expenditure and membership?
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