Answered: In his research entitled Factors…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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In his research entitled Factors Influencing the Purchase Decision of Smartphone Users in Sultanate of Oman (Renjith,2020), cited that the Sultanate of Oman is a very vibrant mobile market with over 177% penetration on mobile usage. There is active regulation and enforcement of the market regulations, and high levels of supervision of mobile and internet operators. Almost 92% owned a smartphone and there is widespread use of the latest smartphone handsets, and almost 82% of the respondents indicated they had intermediate level skills with mobile technologies (www.tra.gov.om, 2011). He also pointed out that Oman is the fastest growing market for smartphones in the GCC region with 65 per cent users switching to these devices, according to Ashrf Fawakherji, Vice-President, Middle East, for Huawei (Gulf News, 2013).

All of these information are results of extensive market researches. Considering the details mentioned in the case;

Discuss the importance of market research.
Discuss the important behavior of consumers who are thinking of purchasing a new mobile phone.

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