in your own opinion,why benchmarking is a better planning tool?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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1.in your own opinion,why benchmarking is a better planning tool?
2.how are you going to make your
3.How benchmarking can be used by the owner/manager of fast -food chain?explain your answer.
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