Mickey Mouse: To Talk or Not? When Walt Disney created the Disney empire in the 1950s, he forbid its star characters such as Mickey Mouse and Pluto to talk. Mr. Disney thought it would be too difficult to control the service encounters between customers and the Disney characters, and it would ruin the “magic” of Disney. Therefore, Disney characters were trained to gesture and use only their body language to interact and entertain guests. Today, during a meeting of (fictional) senior “imagineering” managers, Mr. Luke Tomas, V. P. of Costume Design, said, “Mr. Walt Disney would not like Mickey Mouse talking if he were alive.” “But Luke, if Mickey speaks it gives us new ways to interact with our guests,” responded Cindy Bridgetown, V.P. of Imagineering, and Luke’s boss. “Cindy, we can’t control the conversation if Mickey talks to guests. Kids and parents are going to get their feelings hurt one way or another. And it’s too demanding on our employees.” Using the “What Do Operations Managers Do?” what key activities most directly relate to the case situation?
Breakeven Analysis
Break Even Analysis is a term used in business, cost accounting and economics. It refers to a point where the total cost incurred becomes equal to the total revenue earned. Break Even Analysis determines the number of units to be sold to earn the revenue required to cover the total costs. Total cost is a sum total of fixed and variable costs.
Process analysis
The term process analysis can be defined as breakdown of production process into different phases that converts inputs into output. A series of routine activities are incorporated using organizational resources with a view to achieve operational excellence.
Mickey Mouse: To Talk or Not?
When Walt Disney created the Disney empire in the 1950s, he forbid its star characters such as Mickey Mouse and Pluto to talk. Mr. Disney thought it would be too difficult to control the service encounters between customers and the Disney characters, and it would ruin the “magic” of Disney. Therefore, Disney characters were trained to gesture and use only their body language to interact and entertain guests.
Today, during a meeting of (fictional) senior “imagineering” managers, Mr. Luke Tomas, V. P. of Costume Design, said, “Mr. Walt Disney would not like Mickey Mouse talking if he were alive.” “But Luke, if Mickey speaks it gives us new ways to interact with our guests,” responded Cindy Bridgetown, V.P. of Imagineering, and Luke’s boss. “Cindy, we can’t control the conversation if Mickey talks to guests. Kids and parents are going to get their feelings hurt one way or another. And it’s too demanding on our employees.”
- Using the “What Do Operations Managers Do?” what key activities most directly relate to the case situation?
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