One way to think about quality is the degree to which performance of a product or service meets or exceeds customer expectations. Customer expectations can be broken down into a number of dimensions that customers use to judge the quality of a product or service. The dimensions used for products are somewhat different from those used for services. (a) State the dimensions of quality and give a brief description of each for:(i) A product(ii) A service (b) Give one example of each of the product quality dimensions for a car.
One way to think about quality is the degree to which performance of a product or service meets or exceeds customer expectations. Customer expectations can be broken down into a number of dimensions that customers use to judge the quality of a product or service. The dimensions used for products are somewhat different from those used for services. (a) State the dimensions of quality and give a brief description of each for:(i) A product(ii) A service (b) Give one example of each of the product quality dimensions for a car.
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
Related questions
Question
One way to think about quality is the degree to which performance of a product or service meets or exceeds customer expectations. Customer expectations can be broken down into a number of dimensions that customers use to judge the quality of a product or service. The dimensions used for products are somewhat different from those used for services.
(a) State the dimensions of quality and give a brief description of each for:
(i) A product
(ii) A service
(b) Give one example of each of the product quality dimensions for a car.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.