Sales promotions should not be the singular tool for a promotional campaign because Group of answer choices all sales promotions have legal time limit restrictions to prevent unfair trade practices. gains from sales promotion are often temporary and sales drop off when it ends. sales promotions are too costly and soon become a financial liability. sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit. consumers obtain an inflated impression of a product’s actual value or worth.
Sales promotions should not be the singular tool for a promotional campaign because Group of answer choices all sales promotions have legal time limit restrictions to prevent unfair trade practices. gains from sales promotion are often temporary and sales drop off when it ends. sales promotions are too costly and soon become a financial liability. sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit. consumers obtain an inflated impression of a product’s actual value or worth.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Question
Sales promotions should not be the singular tool for a promotional campaign because
Group of answer choices
all sales promotions have legal time limit restrictions to prevent unfair trade practices.
gains from sales promotion are often temporary and sales drop off when it ends.
sales promotions are too costly and soon become a financial liability.
sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit.
consumers obtain an inflated impression of a product’s actual value or worth.
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