Suppose a company intends to offer a new service to ssome of its internal customer. Discuss how the fact that the customer are internal would change the process of managing the four phases of service life cycle
Suppose a company intends to offer a new service to ssome of its internal customer. Discuss how the fact that the customer are internal would change the process of managing the four phases of service life cycle
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Suppose a company intends to offer a new service to ssome of its internal customer. Discuss how the fact that the customer are internal would change the process of managing the four phases of service life cycle.
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