th Africa is a country with a population of 100 million citizens and all residing within 20 vinces. It is the government's responsibility to make sure that every citizen of the country a valid form of identity. The country was using a "Bar- Coded ID Book" as a form of en`s identification. Two years ago they replaced "Bar-Coded ID Book" by "Smart ID Card". zens owning a Bar- Coded ID Book can apply for a Smart ID Card at no cost, new applicants also issued ID cards at no cost. About 50% of the population holds "Smart ID Cards". siting from bar-coded ID book to "Smart ID Card" has been a successful project. However, e is a lot of reported cases everyday where citizens are losing their ID Cards. A Smart ID I is a small card (similar size to a bank card) with a chip that can store information about citizen, however due to its size and flexibility compared to bar-coded book there is a high nce of losing the card. Below is some information from the government. • • • It costs the government R100 to make and issue a new "Smart ID Card" It takes about 4 to 8 weeks to issue a new ID Card About 5000 ID Cards are reported missing every day The government has a limited number of resources to meet the increasing demand of Smart Id Card applications The government advises the citizens to always put their ID cards in a safe place and only take it with them when a need arises, however that does not reduce the number of cards lost every day. government urges anyone who picks up a lost ID card to bring it to any police station; challenge is almost 99% of the cards brought in police stations end up being destroyed ause their owners do not claim them. This is due to a fact that there is no communication ystem in place that notifies the rightful owner of the lost Smart ID Card to go collect their I at the police station. are a Business Analyst working for a well-known Information Technology Consulting. pany. The government has approached you to assist them with a system that will help fy the owners of the lost Smart ID Cards about the location they can collect their lost Is whenever one is brought to the police station. With your experienced in the IT consulting pany, you proposed a solution to assist them, and you called it "Integrated Notification tem (INS)" I is a Home Affairs system that will be installed in all police stations across the country will be used when a lost ID card has been handed in at the police station. When a lost I is brought to the police station, the police officer will scan the card on the machine
th Africa is a country with a population of 100 million citizens and all residing within 20 vinces. It is the government's responsibility to make sure that every citizen of the country a valid form of identity. The country was using a "Bar- Coded ID Book" as a form of en`s identification. Two years ago they replaced "Bar-Coded ID Book" by "Smart ID Card". zens owning a Bar- Coded ID Book can apply for a Smart ID Card at no cost, new applicants also issued ID cards at no cost. About 50% of the population holds "Smart ID Cards". siting from bar-coded ID book to "Smart ID Card" has been a successful project. However, e is a lot of reported cases everyday where citizens are losing their ID Cards. A Smart ID I is a small card (similar size to a bank card) with a chip that can store information about citizen, however due to its size and flexibility compared to bar-coded book there is a high nce of losing the card. Below is some information from the government. • • • It costs the government R100 to make and issue a new "Smart ID Card" It takes about 4 to 8 weeks to issue a new ID Card About 5000 ID Cards are reported missing every day The government has a limited number of resources to meet the increasing demand of Smart Id Card applications The government advises the citizens to always put their ID cards in a safe place and only take it with them when a need arises, however that does not reduce the number of cards lost every day. government urges anyone who picks up a lost ID card to bring it to any police station; challenge is almost 99% of the cards brought in police stations end up being destroyed ause their owners do not claim them. This is due to a fact that there is no communication ystem in place that notifies the rightful owner of the lost Smart ID Card to go collect their I at the police station. are a Business Analyst working for a well-known Information Technology Consulting. pany. The government has approached you to assist them with a system that will help fy the owners of the lost Smart ID Cards about the location they can collect their lost Is whenever one is brought to the police station. With your experienced in the IT consulting pany, you proposed a solution to assist them, and you called it "Integrated Notification tem (INS)" I is a Home Affairs system that will be installed in all police stations across the country will be used when a lost ID card has been handed in at the police station. When a lost I is brought to the police station, the police officer will scan the card on the machine
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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