The Fitter Snacker company sold 6,435 cases of snack bars in June of the previousyear. They are expecting sales to increase by 3% this year. In addition, they arelaunching a promotional campaign in May, which they expect will increase sales inJune by an additional 500 cases.AprilMaySales forecastingPrevious year (cases)Promotion sales (cases)Previous year base (cases)Growth:Base projection (cases)Promotion (cases)Sales forecast (cases)June6735300643519366285007128Jan.Feb.March57345823588461346587300573458235884613418462871893.0%1725906175177606159986318647659065998606163186476Calculate the sales forecast for June of this year that Fitter Snacker should use?Show all your calculation steps.

To calculate the sales forecast for June, multiply the no. of cases sold in June of the previous…

The Fitter Snacker company sold 6,435 cases of snack bars in June of the previous year. They are expecting sales to increase by 3% this year. In addition, they are launching a promotional campaign in May, which they expect will increase sales in June by an additional 500 cases. Sales forecasting Previous year (cases) Promotion sales (cases) Previous year base (cases) Growth: April May June 6735 300 6435 193 6628 500 7128 Jan. Feb. March 5734 5823 5884 6134 6587 300 5734 172 5906 6287 189 6476 5823 5884 6134 3.0% Base projection (cases) Promotion (cases) Sales forecast (cases) 175 5998 177 6061 184 6318 5906 5998 6061 6318 6476 Calculate the sales forecast for June of this year that Fitter Snacker should use? Show all your calculation steps.

The Fitter Snacker company sold 6,435 cases of snack bars in June of the previous year. They are expecting sales to increase by 3% this year. In addition, they are launching a promotional campaign in May, which they expect will increase sales in June by an additional 500 cases. Sales forecasting Previous year (cases) Promotion sales (cases) Previous year base (cases) Growth: April May June 6735 300 6435 193 6628 500 7128 Jan. Feb. March 5734 5823 5884 6134 6587 300 5734 172 5906 6287 189 6476 5823 5884 6134 3.0% Base projection (cases) Promotion (cases) Sales forecast (cases) 175 5998 177 6061 184 6318 5906 5998 6061 6318 6476 Calculate the sales forecast for June of this year that Fitter Snacker should use? Show all your calculation steps.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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