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- Explain the significance of keywords in the context of search engines and online marketing. How do search engines like Google determine the relevance of keywords in search results?What is the significance of keywords in the context of search engines and online marketing?What is Search Engine Marketing? Advantages Disadvantages Use in Business Improvements Comparison to other strategy
- Consider the bounce rate metric we describe. Like any marketing metric, decisions should not be made based on the bounce rate alone.What other considerations should the marketer use to evaluate theeffectiveness of a websiteHow information rule is beneficial for the market?Discuss the importance of keyword research and analysis in developing effective search engine marketing (SEM) strategies.
- 1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?How can data-driven marketing strategies improve customer loyalty and value? What role do digital platforms such as social media, mobile messaging, and email marketing play in customer lifecycle management? How can artificial intelligence and big data be utilized to provide personalized and relevant interactions with customers? How can social media and mobile interactions be integrated to establish social CRM capabilities and enhance customer loyalty and advocacy? What are the advantages of using data analysis and targeting techniques to increase customer loyalty and value, and what alternative approaches can be explored to encourage interactions with customers?Remembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a) Identify which one of the four social media described in the chapter would be most useful and (b) give your reasons. Would you consider other social media such as Pinterest? Why or why not? 2 Briefy describe (a) how you would use this web- site to try to increase sales of your products and (b) why you expect target market customers to respond to it.
- What is the significance of Spotlight search in macOS, and how can it be used effectively?In 500 + words (single spaced), Explain and discuss Companies/Customers A) When do companies want relationships with customers B) When do companies NOT want relationships with customersexplain how Blogs and Database marketing techniques are similar