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Point of sale(POS) and restaurant management system
and dont forget put graphs and statistics
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- Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean.Which research strategy ( quantitative, qualitative, or mixed methods research design) is best suitable for this topic?Which instrument ( interviews, questionnaires, surveys) is best suitable to collect data based on the topic?What reserach quiestions are best sutiable?3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. A theoretical framework is a single formal theory. When a study is designed around a theoretical framework, the theory is the primary means in which the research problem is understood and investigated. Although theoretical frameworks tend to be used in quantitative studies, you will also see this approach in qualitative research. What is the Theoretical Framework based on this topic in a qualitative reseaech approch?
- Q1 Your company recently launched a new "dry" shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first, you have to define the research problem. Prepare a short report that clearly and fully defines the research problem for your product.Analyze the abstracts from the perspectives of the following: a) background, b) topic, c) approach, d) conclusion, e) significance", and also analyze the title and have your opinion about it whether it's right as per the paper or if you think you can write a better title for that paper for their features and reasoning. The first title is third-party logistics providers (3PLSP) Bibliometric analysis; outsourcing Third-party logistics (3PL) service providers are crucial to achieving sustainability in supply chain management (SCM). Third-party logistics service providers (3PLSP) are identified in such a way that they can help a firm fulfill its targeted objectives. The choice of 3PLSP must take into account broad selection criteria that are pertinent to both current and future needs. Various modeling techniques have been applied to evaluate and select 3PLSP. For the evaluation and selection of 3PLSP in the given set of situational requirements, a set of different selection criteria has…Topic: Effect of food price increase on the lower class in a Town. Methodology (include research design in here) The comprehensive explanation of the proposed research is addressed to other specialists in your field. This includes: research design, setting and participants, data sources/instruments, data collection techniques, sampling techniques, analysis and interpretation, and ethical considerations. This section is the heart of the proposal and is the primary concern. Remember as you lay out the research design to: Be realistic about what can be accomplished. Be explicit about any assumptions or hypotheses the research method rests upon. Be clear about the focus of the research. Be as detailed as possible about the schedule of the proposed work. Be specific about the means of evaluating the data or the conclusions. Be certain that the connection between the research objectives and the research method is evident.
- Activity 4.state your research plan by Completing the information below. Research plan 1.research problem: (What is your research problem?) 2.rationale: (Why do you want to conduct this study?) 3.significance: (Why is it important to be conducted?) 4.objective: (What is your goal to achieve in this study?) 5.method and design: (Is it a quantitative or a qualitative study?) 6.respondents: (Who or what will be the source of your data?) 7.sample size: (How many respondents does your study need?) 8.sampling technique: (How willyou choose your respondents or source of data?)1. Analysis of Current Marketing Strategies (5 marks): Choose a hospitality business (e.g., hotel, restaurant, travel agency) and conduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reaching their target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in their current marketing approach. 2. Development of Marketing Plan (10 marks): Based on your analysis, develop a comprehensive marketing plan for the chosen hospitality business. Clearly outline the goals, target audience, positioning, and marketing tactics to be employed. Include a detailed timeline and budget for implementing the marketing plan. Justify your choices by explaining how they align with the business's objectives and address the identified strengths, weaknesses, opportunities, or threats. 3. Creativity and Innovation in Marketing Approach (5 marks): Demonstrate creativity…Q1. Outline underlying reasons for poor quality that may have impacted Airbnb.Q2. Examine to what extent Airbnb has the financial capabilities and competent employees to improve quality.Q3. Make recommendations to Airbnb, to improve the quality of their service by ensuring that your group suggest a suitable total quality management concept.
- - The report should reflect the current external and internal marketing environment and propose a relationship marketing plan. - The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy.…2. Refer to the previous activity and create a table of information from the following: Identify and list the regular reports (5 reports) that are needed in your business. List the regular recipients of each report listed Provide the frequency of distribution (how often the report is needed) of each of the listed reports Indicate if you have a standard template for the report Regular business reports Frequency of distribution I have a template Yes / No Regular recipients Page 2 of 31 2021-05-01 12:32:01 Learner Signature DateWhat would be a job title for the job description. SUMMARY: Develops and implements the strategic online marketing plans. Stays abreast ofchanges in the online marketing environment to best serve the objectives of the company andadjusts plans accordingly. Responsible for overseeing other aspects of the e-commerce site suchas advertising and content components.Manage all site development and online information: 50%• Direct internet strategy and manage overall e-commerce site presence and effectiveness.• Develop plans for enhancing e-commerce site and present recommendations to marketingdirector and senior executives.• Support specific business objectives and enforce the company’s brand image online.• Design and set standards for the look-and-feel of the entire site.• Oversee all web development, testing/proofing, publishing, and archiving.• Negotiate online related contracts.• Act as point person for all e-commerce initiatives. Manage internet marketing team. Manage development and…