There are many different types of business-to-business consumers/buyers. Discuss different types of customers and describe the differences between them. Your discussion must include an example of what each type of customer would buy.
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There are many different types of business-to-business consumers/buyers.
Discuss different types of customers and describe the differences between them. Your discussion
must include an example of what each type of customer would buy.
Step by step
Solved in 2 steps
- Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?Discuss the reasons why customer experience is getting more attention in marketing today and how marketers can use information from studying customer experience to make better marketing decisions. Also, what are some ways in which marketers can best study customer experience?Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.
- To conduct a consumer analysis for the product—the good, service, or idea—in your marketing plan: 1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4–1. 3 For each of the four outside boxes in Figure 4–4 (marketing mix, psychological, sociocultural, and situational influences), identify the one or two key influences with respect to your product. This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.As a marketer, select a company to work for and present the mapping out consumer decision process for its product or service. Explain each stage and its importance. Talk briefly about the company and what it does. Explain Each stage of the consumer decision- making process. Explain the factors that may affect the consumer's decision for the selected product or service.Introduction to Marketing Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Also explain the major factors that influence business buyer behaviour and list and define the steps in the business buying decision process ?
- In business buying behavior the buying center concept presents a major marketing challenge. Explain, in less than 5 lines, what does a business marketer need to learn in order to deal with the challenge effectively?How are consumer markets and business markets different from eachother? Identify the points of difference between the two markets.Support your answer with suitable examples.whats the common target market groups, their purchasing habits and the ways companies try to attract consumers to buy their product or service.
- How do marketers identify the Most Valuable Customers and understand their Needs?Briefly outline and explain what is your understanding of marketing? Suggest three (3) reason why companies engage in marketing?Please personalize your responses.What is the difference between product markets and generic markets? Provide example for each.