There are several ways to serve customers with business offerings. You are asked by your manager to give a brief on product and solutions perspectives, and then recommend, which one is better and why?
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There are several ways to serve customers with business offerings. You are asked by your manager to give a brief on product and solutions perspectives, and then recommend, which one is better and why?
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- Get together with two to three other classmates for this discussion question. Then: Select any organization that you find to be of interest. What product or service do they offer? Discuss the product/service base knowledge . How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale. The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries Aldi started as a small, family-owned grocery store located in Essen, Germany, in 1913. Two sons, Karl and Theo, took over the store from their mother in 1946; soon after doing so, they began expanding the business. They emphasized low costs from the very beginning, allowing them to offer their products to customers at low prices…You are developing a one page business plan for the idea. Explain the concept of a one page business plan. Explain one key component you would include as a 'selling point' for your particular business idea and why
- Please answer the question as much as detail possible with example. Think of a restaurant service you currently have. In your opinion, how effective is the restaurant in managing the elements of the service marketing mix? Based on your experience explain it.Make a "products and services" part of a business plan if your product is iced tea, milk tea, french fries, tacos and buffalo wings. Assume the name of the business is JoyDonald and it's a fast food chain.Select any organization that you and your group find to be of interest. What product or service do they offer? [Highly recommend that you choose one from the companies and products you all wrote about in Module 4!] Discuss the product/service base knowledge within your group. How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?
- In case, you were hired by a well-known marketing Agency, if your boss ask you to write a plan in order to improve service of your Agency: - What would you write about ?Increasing and optimising customer loyalty and retention is a major part of any successful business strategy. Please provide two examples of companies that use this strategy and explain why they do so.A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.
- Think about a product that failed. Why did this product fail to capture market share? What about the estimated market size, design, price, positioning, start-up costs, or the competitor led to its demise? Pick a product/service that another classmate hasn't discussed.Choose a product that you might be interested in purchasing and that is sold on the Internet. Visit three websites and go through the process as if you were going to actually purchase the product. Which website was the best? Why? Which was the worst? Why? If you could create the perfect website, what features would it have?Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?