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This consists of eight to 12 participants led by a moderator in an in-depth discussion on one particular topic or concept. The goal of this research is to learn and understand what people have to say and why. The emphasis is on getting people to speak at length and in detail about the subject at hand. The intent is to find out how they feel about a product, concept, idea, or organization; how it fits into their lives; and their emotional involvement with it. Focus Group O Evaluation Team O Target Market Segment Test

This consists of eight to 12 participants led by a moderator in an in-depth discussion on one particular topic or concept. The goal of this research is to learn and understand what people have to say and why. The emphasis is on getting people to speak at length and in detail about the subject at hand. The intent is to find out how they feel about a product, concept, idea, or organization; how it fits into their lives; and their emotional involvement with it. Focus Group O Evaluation Team O Target Market Segment Test

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This consists of eight to 12 participants led by a moderator in an in-depth discussion on one particular topic or concept. The goal of this research is to learn and understand what people have to say and why. The emphasis is on getting people to speak at length and in detail about the subject at hand. The intent is to find out how they feel about a product, concept, idea, or organization; how it fits into their lives; and their emotional involvement with it. O Focus Group O Evaluation Team O Target Market O Segment Test
Transcribed Image Text:This consists of eight to 12 participants led by a moderator in an in-depth discussion on one particular topic or concept. The goal of this research is to learn and understand what people have to say and why. The emphasis is on getting people to speak at length and in detail about the subject at hand. The intent is to find out how they feel about a product, concept, idea, or organization; how it fits into their lives; and their emotional involvement with it. O Focus Group O Evaluation Team O Target Market O Segment Test
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