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what are the different distribution strategy options in global marketing strategies and in what case is it preferable to use each one ?
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- Why is it important to understand history and geography when talking about international marketing?Summarise the four (4) main strategies that organisations can use when they have to consider alternative global distribution strategies.Provide an example of each international company Unilever and Mondelez International of how they changes there distribution channels and marketing messages based on country.
- Giving examples discuss how international marketing is quite challenging compared to domestic marketing.List the six major decisions involved in international marketing?Please provide an example of how an international company changes its distribution channels and/or marketing messages based on country.
- 1)The various methods of distribution and promotion mix in international marketing. a)Discuss and analyze the various forms of distribution. b)Identify and discuss the promotional programs and strategy to be used in international marketing.Discuss how the international trade system and the economic, political–legal and cultural environments affect a company ’s international marketing decisions?Explain what is meant by the term global firm and identify the six major decisions involved in international marketing.