Which of the following tools are NOT the most appropriate for analyzing the internal environment? a. Benchmarking b. SWOT analysis c. Value Chain Analysis d. PESTLE framework Which of the following factors have NOT had an impact on improved access to global competitors in the market place?
Which of the following tools are NOT the most appropriate for analyzing the internal environment? a. Benchmarking b. SWOT analysis c. Value Chain Analysis d. PESTLE framework Which of the following factors have NOT had an impact on improved access to global competitors in the market place?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which of the following tools are NOT the most appropriate for analyzing the internal environment?
a.
Benchmarking
b.
SWOT analysis
c.
Value Chain Analysis
d.
PESTLE framework
Which of the following factors have NOT had an impact on improved access to global competitors in the market place?
a.
Improved communication
b.
Increased shipping costs
c.
Improved shipping channels
d.
Reduced barriers
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