Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a price off coupon? Discuss how promotion may support the pricing strategy and be in line with the positioning of the product.
Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a price off coupon? Discuss how promotion may support the pricing strategy and be in line with the positioning of the product.
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 14DRQ
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Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a price off coupon? Discuss how promotion may support the pricing strategy and be in line with the positioning of the product.
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