You are a successful entrepreneur operating a local business for the last five years in your chosen industry. Since your business has grown over the years you have now decided to take your business overseas and are considering two options. The first is to enter another Asian country with your product/service and the other is to enter a country in the South American market. As an initial fact finding exercise you have decided to carry out a detailed analysis of the macro economic factors facing ONE of the two chosen countries. Based on your study prepare a report on your findings. Question 1 Based on the above scenario, you are requested to study all the PEST factors: i. Political and Legal factors ii. Economic policies (trade policies, foreign exchange controls, financial markets) iii. Social, Cultural factors (Values and beliefs that directly or indirectly have an impact on your product or service) iv. Technological factors, v. and Ethical business practices that prevail in the market would need to be investigated Question 2 Justify market entry, exit strategies that can be perused by the organisation and potential risks that can be envisaged?

You are a successful entrepreneur operating a local business for the last five years in your chosen industry. Since your business has grown over the years you have now decided to take your business overseas and are considering two options. The first is to enter another Asian country with your product/service and the other is to enter a country in the South American market. As an initial fact finding exercise you have decided to carry out a detailed analysis of the macro economic factors facing ONE of the two chosen countries. Based on your study prepare a report on your findings. Question 1 Based on the above scenario, you are requested to study all the PEST factors: i. Political and Legal factors ii. Economic policies (trade policies, foreign exchange controls, financial markets) iii. Social, Cultural factors (Values and beliefs that directly or indirectly have an impact on your product or service) iv. Technological factors, v. and Ethical business practices that prevail in the market would need to be investigated Question 2 Justify market entry, exit strategies that can be perused by the organisation and potential risks that can be envisaged?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 1DYMP

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