| Simpsons Contemporary Quotations, compiled by James B. Simpson. 1988. |
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| NUMBER: | 8530 |
| AUTHOR: | George Gerbner, Dean, Annenberg School of Communications, University of Pennsylvania |
| QUOTATION: | The product is the delivery of the largest number of people at the least cost. |
| ATTRIBUTION: | On television programmers, Christian Science Monitor 10 Jun 85 |
| SUBJECTS: | Communications & the Arts: Radio & Television: Observers & Critics |
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