Milestone two-Apple Inc New Product or Service (1)
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Southern New Hampshire University *
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Business
Date
Jan 9, 2024
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ppt
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Business Model Canvas Company:
Apple Inc.
LaToya Williams
Southern New Hampshire University
BUS 400
Professor: Aaron Mutterperl
Last updated: 6/4/2023
Unique Value Proposition
The smartphone has augmented reality capabilities. This capability will set it at a strategic advantage over other phones.
Key Business Model Questions: The Customer
1.
How do you acquire customers? Through undertaking thorough advertisements. 2.
How do you deliver the product/service to the customer? Through different retail outlets located in various countries across the world. 3.
After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)? The company will make plans on how to provide the customers with a warranty for the units that they purchase for a period of one year.
Key Business Model Questions: The Customer, Continued
4.
How will you charge your customers? What is your revenue model? The customers will be charged slightly higher than the latest iPhone smartphone. How much will you charge your customers? 5.
Can you calculate your revenues for the next month, quarter, and year? The consumer will be charged a bit higher than the retailers. 6.
What key activities do you need to engage in to deliver your value proposition? The phone will be presented to the clients with different colors so that they can each have the ability to select their preferred colors.
Key Business Model Questions: Assets, Partners, and Cost
1.
What assets are available to you or under your control? The company boasts of global presence, research and development capabilities, and high profit margins. 2.
Who are your key partners? Accenture, Deloitte and IBM (Great partners bring great possibility, 2023). 3.
What are your cost structures? What will you need to pay for in order to create the product/service? The company will require to pay any external partner who will take part in the creation of the new product.
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Source: Rawes, E. and Coomes, K. 2019. What is Airbnb? What to know before becoming a guestor host. 13 September 2019. Digital Trends. [Online]. Available at:https://www.digitaltrends.com/home/what-is-airbnb/ [Accessed 10 February 2021].Additional reading:• Airbnb. 2019. Booking unique places to stay and things to do. [Online]. Available at:https://www.airbnb.co.za/ [Accessed 18 February 2021].• Airbnb. 2016. What is Airbnb? Travel Tips. 4 May 2016. [Online]. Available at:https://www.youtube.com/watch?v=XWUeChVZqgw [Accessed 18 February 2021]
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