Learner GuideBSBCRT412-Learner's Guide -v1

Certificate IV in Marketing & Communication Albright Learner’s Guide BSBCRT412 Articulate, present and debate ideas BSBCRT412

2 BSBCRT412 Table of Contents A BOUT THE B USINESS S ERVICES T RAINING P ACKAGE ............................................ 4 A BOUT THIS U NIT OF C OMPETENCY ................................................................................. 6 C HAPTER 1: E STABLISH F RAMEWORK FOR C OMMUNICATION ............................. 7 1.1 Assess Purpose Of, and Audience for Communication According to Task Requirements ................................................................................................................................... 8 Activity 1: List Concepts ........................................................................................................................ 14 1.2 Evaluate Advantages and Disadvantages of Various Methods of Communication According to Task Requirements ....................................................... 15 Activity 2: Crossword Activity ........................................................................................................... 22 1.3 Research Organisational or Legislative Frameworks Applicable to Communication ........................................................................................................................................ 23 Activity 3: Matching Type ................................................................................................................... 35 Key Points: Chapter 1 ............................................................................................................................. 38 Activity 4: ‘True’ or ‘False’ Quiz ....................................................................................................... 39 C HAPTER 2: D EVELOP I DEAS FOR C OMMUNICATION ........................................... 40 2.1 Assess Persuasive Communication Techniques Against Objectives of Communication ......................................................................................................................................... 41 Activity 1: Word Scramble .................................................................................................................. 46 2.2 Identify Specific Ways to Provoke and Encourage Response in Individuals or Groups in Consultation With Others ..................................................... 47 Activity 2: Identify Concepts ............................................................................................................ 59 2.3 Consider Potential Communication Challenges and Strategies for Mitigation ....................................................................................................................................................... 60 2.4 Research and Document Selected Key Ideas for Presentation According to Objectives of Communication ..................................................................... 67 Activity 3: Matching Type ................................................................................................................... 74 Key Points: Chapter 2 ............................................................................................................................ 76 Activity 4: ‘True’ or ‘False’ Quiz ....................................................................................................... 77

2 BSBCRT412

2 BSBCRT412 C HAPTER 3: D EBATE AND D ISCUSS I DEAS ................................................................. 78 3.1 Present Substantiated Communication to Audience ......................................... 79 3.2 Facilitate Conversations That Challenge Existing, and Explore New, Approaches to Idea Generation ................................................................................................... 84 Activity 1: Identify Concepts ............................................................................................................. 89 3.3 Respond to Questions About Communication With Relevant Information ................................................................................................................................................... 90 Activity 2: Complete the Process ................................................................................................. 94 3.4 Use Feedback to Refine Communication ................................................................... 95 Key Points: Chapter 3 ............................................................................................................................ 99 Activity 3: ‘True’ or ‘False’ Quiz ..................................................................................................... 100 S UMMARY ................................................................................................................................... 101 R EFERENCES ............................................................................................................................ 102

2 BSBCRT412 About the Business Services Training Package The BSB Business Services Training Package covers a diverse range of industries and occupations. Business Services covers a range of cross-industry functions and services supporting the commercial activities of all industries. Defining Qualifications When units of competency are grouped into combinations that meet workplace roles, they are called qualifications. These qualifications are aligned to the Australian Qualifications Framework (AQF). Each qualification will have ’packaging rules’ which establish the number of core units, number and source of elective units and overall requirements for delivering the qualification. Delivery and Assessment of Qualifications RTOs must have the qualifications (or specific units of competency) on their scope to deliver nationally recognised training and assessment. RTOs are governed by and must comply with the requirements established by applicable national frameworks and standards. RTOs must ensure that training and assessment complies with the relevant standards.