Case Study-1 (1)

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California State University, Bakersfield *

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Finance

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Apr 3, 2024

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xlsx

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TASTY FOODS CORPORATION (A) l Budgeting Methods and Cash Flow Estimation Tasty Foods Corporation is a food conglomerate with major product lines of cereals, frozen dinn Abigail, a Harvard MBA graduate and an amateur marathon runner, has a number of new produ
High Energy has been on the market for eighteen months, and recent market surveys indicate th Production facilities for High Energy-Lite would be set up in an unused section of Tasty Foods’ Tasty Foods’ management expects to sell 700,000 16-ounce cartons of the new lite drink in each Tasty Foods’ federal-plus-state tax rate is 40 percent, and its overall cost of capital is 12 percent As you began to look into the situation, you learned from Abigail that All Natural Foods, Inc. ha Your task is to work with Abigail to analyze the situation. You must recommend acceptance or Abigail also noted that the 12% discount rate is based on quoted, or nominal, market-determined In fact, immediately after she was hired, Abigail worked with the company’s marketing and new In examining the sales figures, you noted a short memo from Tasty Foods’ sales manager which
ners, and canned sodas and fruit juices. The firm was founded in 1965 by Henry Abercrombie, an ambitious c uct ideas she would like the company to introduce. She believes Tasty Foods has not stayed current with gener
hat the drink does indeed have a small following, but would receive a much larger market share if it were avail ’ main plant. Relatively inexpensive used machinery with an estimated cost of only $700,000 would be purcha h of the next 4 years. The price is expected to be $2.00 per carton. Fixed costs are estimated to be $190,000 pe t, calculated as follows: as expressed an interest in leasing the space that would be used to produce High Energy-Lite. The terms of th rejection, and evaluate he project’s acceptability using the NPV, IRR, modified IRR (MIRR), and payback cr d component costs of capital, while both the sales price and the operating cost per unit are in current dollar ter w product development departments to launch a new athletic drink called “High Energy.” Marketing surveys h h indicated that High Energy-Lite would cut into the firm’s sales of High Energy-Original - this type of effect
college graduate who had just acquired a small inheritance and who wanted to be his own boss. Equipped with ral foods trends, especially the trend toward low fat and low sodium content products and the introduction of a
lable in a “lite” version. So, Abigail and Tasty Foods’ management are currently evaluating “High Energy- Li ased, but shipping costs to move the machinery to Tasty Foods’ plant would add another $35,000, and installa er year, and variable cash operating costs are estimated at $1.25 per unit. Note that operating cost are a functio he lease, if it were made, would call for Tasty Foods to receive rental payments of $43,750 at the beginning of riteria. The company currently requires a project payback to be less than two and one-half years. For the initia rms; does that present a problem? She also wondered whether it would be appropriate to assume neutral inflat had shown that the public was dissatisfied with athletic drinks currently on the market because they tasted too t is called cannibalization. Specially, the sales manager estimated that sales of High Energy-Original would fa
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