CHAPTER 4
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75% CHAPTER 4: CONSCIOUS MARKETING
Elena is the CEO of a small manufacturing firm. She is concerned with meeting the investment objectives of the firm’s shareholders and sees no value in corporate social responsibility. Elena’s
attitude is consistent with the views of other critics of corporate social responsibility.
When Walmart issued new standards for livestock products that were raised on food
without antibiotics or artificial growth hormones, it considered multiple ________, including the ranchers that supply the food, its customers, and animal welfare groups stakeholders
Conscious marketing encompasses which of the following overriding principles? The
presence of corporate leadership, creating a corporate culture.
According to one definition, CSR can be described as context-specific actions and policies, taking stakeholders’ expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes ________ performance economic, social, and environmental
Which of the following statements regarding corporate social responsibility is true? A firm’s responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders.
Ironically, while the leaders of Enron Corporation were manipulating the company’s finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices but was also demonstrating corporate social responsibility.
How might a technology company like Apple ensure that it behaves in a socially responsible way toward its employees? It can adhere to government-mandated safety standards in the workplace.
When companies embrace ________, they appeal not only to their shareholders but also to all of their key stakeholders. conscious marketing
Walmart donates more than $1 billion in cash and in-kind items to charitable causes
every year. This form of social responsibility most directly impacts
Vikram’s company manufactures industrial ladders. He is concerned that consumers
who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed? Mplementation
During the ________ phase of the strategic marketing planning process, marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed. Control
If Martine decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations? PLANNING
To avoid having ethical situations become problematic for a firm, the short-term goals of each employee must be aligned with the long-term goals of the firm.
When making decisions, managers often have to decide between doing what is beneficial for themselves (and possibly the firm) in the short run and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm must state its long-term goals in general terms, so as to not interfere with managers’ short-term goals.
Binder & Sons is considering buying out a competing firm and closing most of the competitor’s factories. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives, and then chose a course of action. If the managers are not confident about the decision, they should reexamine their alternatives.
Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm? Step 1—identifying issues
The ethical decision-making metric poses which of the following questions? Would I want to see this action described on the front page of the local paper?
After a firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluating alternatives. ________ then review and refine these alternatives and choose a course of action. All stakeholders
Kenisha’s company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that seems best after weighing the concerns of all stakeholders.
In the ethical decision-making metric, the question that asks, “Would I want the person I admire most to see me doing this?” applies to the moral mentor test.
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Related Questions
The Write Stuff, Inc., a manufacturer of designer journals and notebooks, switched to using recycled paper to manufacture its products. It also changed the materials and design of its covers and binding material to eliminate non-recyclable plastics. The changes made by the Write Stuff, Inc. are an example of __________ responsibility.
Group of answer choices
legal
economic
shareholder
philanthropic
corporate social
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All definitions of Corporate
social responsibility
recognize that:
O a. The natural
environment should
be the main focus of
CSR activities
b. Companies have a
responsibility for their
impact on society
and environment
O C. Business ethics is a
complex issue
o d. Companies must pay
equal attention to the
business ethics and
sustainability.
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General introduction about ethics and CSR.
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Prove your command of normative ethics by defending or opposing the admission of pupils with rasta hair to our high schools.
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1.WHAT IS CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ITS BENEFITS?
2. DEFINE IN A SIMPLEST WORD, WHAT IS BUSINESS ETHICS?
3. WHAT ARE THE ELEMENTS AND DISCLOSURES THAT CONSISTENTLY APPEAR IN A CSR REPORT?
4. WHAT ARE THE DIFFERENCE BETWEEN COMPLEX & CHALLENGING BEHAVIOURS?
arrow_forward
Corporate Social Responsibility (CSR) refers to a company's commitment to taking actions that benefit society beyond its core business activities and profit generation. It encompasses a wide range of initiatives aimed at environmental sustainability, ethical labor practices, community development, and philanthropy. By engaging in CSR activities, companies can build positive reputations, enhance employee morale, and contribute to the well-being of the communities in which they operate.
How can a company strike a balance between maximizing profits for shareholders and fulfilling its CSR obligations to society and the environment?
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Which of the following is not a benefit of social responsibility?
Select one:
a. Socially responsible companies are good corporate citizens to the community and to the environment.
b. Socially responsible company policies can enhance the image of a company as well as its product brands from the perspective of the consumers.
c. Socially responsible companies may lose focus on the business goals while focusing on goals related to good corporate citizenship.
d. Socially responsible companies are more likely to influence stakeholders to become loyal customers and become advocates of the company's products
arrow_forward
What is corporate social responsibility? Explain
how having a corporate social responsibility policy
could help a new company and describe at least one
social responsibility policy that a new company may
want to implement
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Nowadays, Corporate Social Responsibility (CSR) is steadily becoming more important to business. Governments, activists and the media are increasingly holding the companies responsible for the social implications of their action”.
Discuss the above statement. Support your discussion with relevant laws and examples.
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your state is proposing to pass a food disparagement law. construct the strongest arguments you can in support of and in opposition to such a law. explain how emphasizing the importance of different ethical norms could lead to a different attitude toward the proposed law
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Choose a popular company (could be a global, national, or local organization) that publishes information about their efforts toward corporate social responsibility on their website. Summarize the current information available for the class, and assess their efforts based on the specific content of the edition as noted below:
Organitional Ethics: A Pratical Approach by Craig Johnson link: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C43&q=organizational+ethics+a+practical+approach&btnG=&oq=organizational+ethics+
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Which one of the following provisions was passed to meet a social goal of the tax law?
a) The deduction for job hunting expenses
Ob) The medical expense deduction
c) The moving expense deduction for adjusted gross income
X
d) The deduction for soil and water conservation costs available to farmers
e) None of the above
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1. Is it wise for a government to try to legislate ethics through laws such as theFCPA?
2. Consider the following scenario: A sales representative from a textbookpublisher calls on your professor to try to get him or her to adopt a new textbook.Is it okay for the professor to accept a free lunch from a publisher’s salesrepresentative? If it is okay for a professor to accept a free lunch, what about afree game of golf? What about a free set of golf clubs after the game?
arrow_forward
Social responsibilities encompass the ethical and moral obligations that individuals, organizations, and communities have towards the well-being of society and the environment. This concept recognizes that businesses and individuals are not just responsible for their financial success but also for contributing positively to the broader community. Social responsibilities can include actions like giving back to the community through philanthropy, promoting environmentally sustainable practices, and treating employees and customers with fairness and respect. By fulfilling these responsibilities, entities can help create a more equitable and sustainable society.
Question: How can businesses strike a balance between their profit-making goals and their social responsibilities to ensure they make a positive impact on society and the environment?
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1. The primary argument for corporate social responsibility states that for business to have a healthy climate in which to operate in the future, comment.
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Business Ethics
Is it morally permissible for pharmaceutical drug makers to give samples of their drugs to doctors for redistribution to their patients? Why or why not?
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Ethical codes are foundational frameworks that guide individuals or groups in making moral decisions and conducting themselves in a manner that aligns with values such as honesty, integrity, fairness, and respect for others. These codes serve as compasses in navigating complex situations where ethical dilemmas may arise, providing a set of principles to uphold in both personal and professional contexts. They often encompass a wide range of considerations, including responsibilities to clients or customers, colleagues, the organization, and society at large. For instance, in professions such as medicine or law, ethical codes outline obligations to prioritize the well-being of patients or clients, maintain confidentiality, and avoid conflicts of interest. In business, ethical codes may emphasize transparency, environmental sustainability, and adherence to laws and regulations. However, ethical codes are not static; they evolve over time to reflect changing societal norms, advancements in…
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Managers at a well-known company sold their stock in advance of other shareholders because they knew that their company's performance was about to fall. This demonstrates the _______ approach to social responsibility.
proactive
accommodative
reactive
defensive
obstructionist
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Do you believe that the Papa John's CEO's behavior was ethical or unethical? Why? Should the public have taken more of a stance against his actions? If so, what action(s) could the public have taken? If not, give reasons why the public should not involve itself in such situations. Should the government have taken any action in this situation, given that the CEO was making a point against legislation it had introduced? If so, explain the action that you believe
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The Stakeholder approach to corporate social responsibility says ...
The corporation is a social stakeholder and needs to be responsible to obey all rules and regulations of the community.
The management of a corporation is a stakeholder that must promote all good social values.
The employees and customers are stakeholders that should be considered when corporate decisions are made.
The community is a stakeholder that should provide direction and enforcement of the social responsibility of the corporation.
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Some restaurants offer a 10% discount on the payment of bills in cash because they do not have to pay the tax then. Assuming both customers and restaurants are comfortable with such a situation. Do such practices should be permitted or restricted? Explain the reasons and perform an ethical analysis of such situations using at least 2 workable ethical theories. Indicate at least one ethical theory that makes this situation ethical for both parties.
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ETHICS The chapter showed a photograph of a traffic monitoring camera. Do you think the use of these cameras to issue speeding tickets is ethical? What types of behavior might cameras like these capture that would help automobile designers produce products that better match our needs as drivers?
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watch Righteous Practice: The Intersection of Business Law and Human Rights (Links to an external site.) CLP Speaker Series - Righteous Practice: The Intersection of Business Law & Human Rights - YouTube
and discuss the following questions:
Do companies have a social responsibility to their communities and stakeholders? To which stakeholders do the companies have responsibilities?
What are your thoughts about situations where business law enables damage through its design?
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The Justice Department shut down three of the most popular online poker
websites. State agencies take countless actions each year to stop illegal gaming
operations. Do you believe that gambling by adults should be regulated? If so,
which types? Rate the following types of gambling from most acceptable to least
acceptable:
Ball-Mart, a baseball card store, had a 1968 Nolan Ryan rookie card in almost
perfect condition for sale. Any baseball collector would have known that the card
was worth at least $1,000; the published monthly price guide listed its market
value at $1,200. Bryan was a 12-year-old boy with a collection of over 40,000
baseball cards. When Bryan went to Ball-Mart, Kathleen, who knew nothing about
cards, was filling in for the owner. The Ryan card was marked "1200", so Bryan
asked Kathleen if this meant 12 dollars. She said yes and sold it to him for that
amount. When Ball-Mart's owner realized the mix-up, he sued to rescind the
contract. Who wins?
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In late September 2015, Volkswagen found itself in the midst of a firestorm. The company, which captures 70 percent of the U.S. diesel-powered passenger-car market, was caught cheating on diesel emissions tests. Over the past many years, Volkswagen had installed software on more than half a million diesel cars in the United States—and roughly 10.5 million more worldwide—that detected when the cars were undergoing emissions tests and triggered so-called “defeat devices” that temporarily switched operating modes and allowed them to pass the tests. VW diesel autos were found to actually be emitting up to 40 times the allowable levels of nitrogen oxide pollutants. Volkswagen has long pitched its diesel cars as efficient, nonpolluting vehicles. But in 2008, when U.S. rules on diesel exhaust became stricter, VW faced difficulties meeting the new standards and living up to its “clean diesel” advertising promises and image. So, under competitive pressures, it covertly installed the secret…
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Shaanxi mining Company (GH) Ltd. is a Chinese mining company operating in Ghana. Using relevant examples discuss four (4) factors that might propel Shaanxi to engage in Corporate Social Responsibility (CSR).
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- The Write Stuff, Inc., a manufacturer of designer journals and notebooks, switched to using recycled paper to manufacture its products. It also changed the materials and design of its covers and binding material to eliminate non-recyclable plastics. The changes made by the Write Stuff, Inc. are an example of __________ responsibility. Group of answer choices legal economic shareholder philanthropic corporate socialarrow_forwardSpecial Order Earth Baby Inc. (EBI) recently celebrated its 10th anniversary. The companyproduces organic baby products for health-conscious parents. These products include food,clothing, and toys. Earth Baby recently introduced a new line of premium organic baby foods.Extensive research and scientific testing indicate that babies raised on the new line of foodswill have substantial health benefits. EBI is able to sell its products at prices higher than thosecharged by its competitors because of its excellent reputation for superior products. EBI distributesits products through high-end grocery stores, pharmacies, and specialty retail baby stores.Joan Alvarez, the founder and CEO of EBI, recently received a proposal from an old businessschool classmate, Robert Bradley, the vice president of Great Deal Inc. (GDI), a large discountretailer. Mr. Bradley proposes a joint venture between his company and EBI, citing the growingdemand for organic products and the superior distribution…arrow_forwardAll definitions of Corporate social responsibility recognize that: O a. The natural environment should be the main focus of CSR activities b. Companies have a responsibility for their impact on society and environment O C. Business ethics is a complex issue o d. Companies must pay equal attention to the business ethics and sustainability.arrow_forward
- General introduction about ethics and CSR.arrow_forwardProve your command of normative ethics by defending or opposing the admission of pupils with rasta hair to our high schools.arrow_forward1.WHAT IS CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ITS BENEFITS? 2. DEFINE IN A SIMPLEST WORD, WHAT IS BUSINESS ETHICS? 3. WHAT ARE THE ELEMENTS AND DISCLOSURES THAT CONSISTENTLY APPEAR IN A CSR REPORT? 4. WHAT ARE THE DIFFERENCE BETWEEN COMPLEX & CHALLENGING BEHAVIOURS?arrow_forward
- Corporate Social Responsibility (CSR) refers to a company's commitment to taking actions that benefit society beyond its core business activities and profit generation. It encompasses a wide range of initiatives aimed at environmental sustainability, ethical labor practices, community development, and philanthropy. By engaging in CSR activities, companies can build positive reputations, enhance employee morale, and contribute to the well-being of the communities in which they operate. How can a company strike a balance between maximizing profits for shareholders and fulfilling its CSR obligations to society and the environment?arrow_forwardWhich of the following is not a benefit of social responsibility? Select one: a. Socially responsible companies are good corporate citizens to the community and to the environment. b. Socially responsible company policies can enhance the image of a company as well as its product brands from the perspective of the consumers. c. Socially responsible companies may lose focus on the business goals while focusing on goals related to good corporate citizenship. d. Socially responsible companies are more likely to influence stakeholders to become loyal customers and become advocates of the company's productsarrow_forwardWhat is corporate social responsibility? Explain how having a corporate social responsibility policy could help a new company and describe at least one social responsibility policy that a new company may want to implementarrow_forward
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