MKF2111 Sample exam questions (1)
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May 1, 2024
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SAMPLE EXAM MKF2111 Buyer Behaviour SECTION A. Multiple choice questions. This section contains 20 multiple choice questions
, similar to the questions in the weekly IFA tests. You should attempt all questions in this section. Sample questions for Section A are not being provided. SECTION B. Open-ended questions. This section contains 3 open-ended questions
, similar to the questions in the Practical Applications assignment. You should attempt all three questions in this section. Below you will find four (4) sample questions for Section B
. These questions are examples of what an actual exam question could be. Note that the topics covered are not necessarily covered in the actual exam. They are sample questions only. Anwers to sample questions will not be provided. Students cannot submit sample answers for review and comment by tutor. However, you can ask questions and check whether you are on the rigth track by attending one of the exam consultation sessions offered (all details are in Moodle, in the “
Exam Information and Resources
”
section. Section B, sample question 1 Optus, the second largest telecommunications company in Australia, is considering signing up Usain Bolt, the world’s fastest athlete, to be the face of their new advertising campaign. a)
Use the concepts of schema
and associative network
to explain this may (or may not) be a good choice. b)
Optus is also considering signing up Jamie Oliver, the celebrity chef, as a spokesperson for their advertising campaign. Use the match-up hypothesis
to explain why this may (or may not) be a good choice c)
Discuss three (3) tactics that Optus could use to increase exposure
to its new advertisements Section B, sample question 2 A few years ago, the Paris Motor Show highlighted the trend among car manufacturers to produce electric vehicles (EVs). One early entrant was the Nissan LEAF, first released in 2012, and subsequently upgraded several times. EVs are progressively entering the market. Petrol cars are slowly being phased out.
The 2023 Nissan LEAF was introduced in late 2022. S
ome of the new Nissan Leaf’s attributes and benefits (or selling points) are: •
Twice the battery capacity of the previous model (i.e., a range of up to 385km between re-chargers). •
The capacity to enable owners to feel that they are contributing to a more sustainable future by lowering carbon emissions. •
Automated parking technology that can navigate the car into any parking spot. •
A range of safety features including intelligent lane intervention, lane departure warning, autonomous emergency braking, blind spot monitoring, traffic sign recognition, and rear cross-traffic alert. The new model LEAF will cost between AU$53,000 and AU$64,000. The Nissan marketing team is concerned abou
t Australians’ attitudes towards its electric vehicles. The original LEAF resulted in only 635 car sales between 2011and 2016. The Nissan marketing team wants the new LEAF to generate more sales. They are therefore seeking your assistance in the following areas. a)
Research suggests five types of product characteristics
account for much of the dynamic nature in the rate at which consumers adopt a product.
Discuss how the marketing team could leverage two (2) of these characteristics to encourage consumers to adopt this product. Use examples to illustrate your answer. b)
Explain the term cognitive dissonance in your own words. Next, discuss two (2) different ways that the Nissan marketing team could resolve or prevent post-purchase dissonance among Nissan LEAF purchasers. Use examples to illustrate your answer. c)
What would the adoption decision process
look like for the new Nissan Leaf? List the main stages in the Hierarchy of effects, in the appropriate order. Section B, sample question 3 Healthy Australians
is an organization created to encourage healthy behaviours in Australian consumers. One particular goal of the organization is to discourage people from consuming unhealthy fast food. Surveys show that many people choose fast food over healthier options, because they believe that fast food is tastier and cheaper. Use the Theory of Reasoned Action (TORA) to explain how Healthy Australians
can change people’s consumption behaviour with regards to fast food:
a)
Using the TORA model, identify and explain the different factors that may contribute to people’s favorable attitude and consumption behaviour towards fast food. Describe in a few words each of these factors. b)
Using the TORA model, explain how people’s unhealthy consumption behaviour can be changed by changing each of the factors that influence people’s attitude towards fast food, as well as changing social norms related to fast food consumption. Section B, sample question 4 Chocolate is a very popular fast-moving consumer good, bought by people of all ages. Many brands exit and thse brands offer products for different demographic and
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Related Questions
a. A cell phone Company XYZ conducted an online survey that showed that 75 percent of customers put their number-one requirement for a new phone to be increased battery life. Only 22 percent of customers listed color choices as a large concern. Company XYZ currently offers 6 different color choices for its product and has a below-average battery life compared to competition. What should Company XYZ do with these survey results?
b. Company ABC recently conducted a survey that showed that 30 percent of customers will only shop there once and never use the company’s products again. What are some general ideas that can help increase customer loyalty?
c. Company #alltheshoes would like to find out what, if anything, customers know about its new running shoe, FancyShoe. Design two survey questions to find out the following: 1) Are customers aware of the product? 2) What brand image do customers have of theproduct?
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Assume you are the owner of a restaurant. Create a questionnaire showing appropriate options to measure customer satisfaction or customer experience with respect to the restaurant food and service. Keep in mind a suitable flow of questions while creating the questionnaire. The following types of questions can be included in the survey:
• Dichotomous (2 options, example Yes/ No)
• Single select (select only 1 option)
• Multiple choice (example: select all that apply)
• Scales (example: Excellent-Average-Poor, Strongly agree-Agree-Neutral-Disagree-Strongly disagree)
Criteria Correct flow of questions Appropriate options given along with questions Questions included matches survey objectives Questions’ vocabulary suitable to industry mentioned
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Self-Study Problem 17-2 (Algo) Taguchi Quality Loss Function (QLF) [LO 17-4]
Marlon Audio Company manufactures video tapes. The desired speed of its model SF2000 is 6 inches per second. Any deviation from
this value distorts pitch and tempo, resulting in poor sound quality. The company sets the quality specification to 6 ± 0.29 inch per
second because an average customer is likely to complain and return the tape if the speed is off by more than 0.29 inch per second.
The cost per return is $40. The repair cost before the tape is shipped, however, is only $2 per tape.
Required:
1. Compute L(x) if x is 6.12 inches per second.
2. Estimate the tolerance for the firm to minimize its quality-related cost (loss).
(Round your answers to 4 decimal places.)
1. L(x)
2. Tolerance
inch
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Professor Ahmad of Oasis University gave an engineering case study to his class to analyze and comment. It is a
famous case that many universities use in engineering education. Omar, who is a student of Professor Ahmad's
class found a website that contains analysis done by many students of Western University. Omar told his close
friends Jameel and Khalid what he found. They selected three different analyses. That means each one got a well-
written and ready-made answer. Omar directly copied from what he selected. He did not even indicate the website
as a source of reference in his submission. Jameel did not directly copy from the one he selected. He rephrased
some of the sentences. He also indicated the website as a source of reference in his submission. Although Khalid
studied the sample he selected and some others samples available on that website, he wrote the analysis on his
own. He also indicated the website as a source of reference. Professor Ahmad's action is academically
Select…
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Is there any value in having the option of using an FMS?
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On February 12 Peg Jones, vice president for operations and maintenance, called into Stephen’s office and asked to study the issue. Specially, Stephen wanted to know whether the average fleet age was correlated to direct airframe maintenance costs, and whether there was a relationship between average fleet age and direct engine maintenance costs. Peg was to report back by February 26 with the answer, along with quantitative and graphical descriptions of the relationship. Peg’s first step was to have her staff construct the average age of Northern and Southeast B727-300 fleets, by quarter, since the introduction of that aircraft to service by each airline in late 1993 and 1994. The average age of each fleet was calculated by first multiplying the total number of calendar days each aircraft had been in service at the pertinent point in time by the average daily utilization of the respective fleet to total fleet hours flown. The total fleet hours was then dividend by the number of…
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You have 10 identical cartons each holding 10 water bottles. All bottles weigh 10 oz.
each, except for one defective carton in which each of the 10 bottles weighs on 9 oz. only.
A scale is available for weighing.
(a) Suggest a method for locating the defective carton.
*(b) What is the smallest number of times the scale is used that guarantees finding the
defective carton? (Hint: You will need to be creative in deciding what to weigh.)
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please help with this question using the sensitivity report and explain how you got the answer
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Case of Wrong Leg Amputation
In one of the most tragic surgical errors, 52-year-old Willie King was supposed to have a
diseased leg amputated in 1995. Instead, the surgeon took the wrong one off. As in many wrong
site surgerycases, there were a series of mistakes that led to the wrong leg be ing amputated.
The incorrect leg was listed in a number of key places including the blackboard in the operating
room, the hospital's computer system, and the operating room schedule. The staff had sterilized
and prepped the wrong leg for surgery before the surgeon, Dr. Rolando Sanchez, appeared in the
operating room.
The doctor's defence later was that both legs were unhealthy and would have to be amputated in
any event. He was fined $10,000 and received a six-month medical license suspension. The cases
against the surgeon and hospital were settled for $1.15 million.
A. Define a 'negligent ac t' and state its elements.
B. Use of res ipsa loquitur in medical malpractice cases appears to have had the…
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Background: Data about the frequency of adverse events related to inappropriate care in hospitals come from studies of medical records as if they represented a true record of adverse events. In a prospective, observational design we analyzed discussion of adverse events during the care of all patients admitted to three units of a large, urban teaching hospital affiliated to a university medical school. Discussion took place during routine clinical meetings. We undertook the study to enhance understanding of the incidence and scope of adverse events as a basis for preventing themMethods: Ethnographers trained in qualitative observational research attended dayshift, weekday, regularly scheduled attending rounds, residents' work rounds, nursing shift changes, case conferences, and other scheduled meetings in three study units as well as various departmental and section meetings. They recorded all adverse events during patient care discussed at these meetings and developed a classification…
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What does it mean to have the option of using an FMS?
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Research Title:
The Impact of Logistics and Supply Chain Management on Business Performance.
explain the following
Validity:
Content Validity
Construct Validity
Criterion-related Validity
Reliability:
Internal Consistency
Test-Retest Reliability
Inter-rater Reliability
Ethical consideration:
Informed Consent
Confidentiality
Data Accuracy and Integrity
Minimizing Harm
Respect for Participants
Beneficence
Transparent Reporting
Compliance with Ethical Guidelines
Debriefing
Data Dissemination
Limitation and contribution of the study
Limitations:
Sampling Constraints
Measurement Challenges
Temporal Factors
Causality and Correlation
Contributions:
Insights into Online Education Dynamics
Informing Academic Support Services
Future Research Pathways
Decision-Making for Academic Policies
Methodological Contributions
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Background: Data about the frequency of adverse events related to inappropriate care in hospitals come from studies of medical records as if they represented a true record of adverse events. In a prospective, observational design we analyzed discussion of adverse events during the care of all patients admitted to three units of a large, urban teaching hospital affiliated to a university medical school. Discussion took place during routine clinical meetings. We undertook the study to enhance understanding of the incidence and scope of adverse events as a basis for preventing them
Methods: Ethnographers trained in qualitative observational research attended dayshift, weekday, regularly scheduled attending rounds, residents' work rounds, nursing shift changes, case conferences, and other scheduled meetings in three study units as well as various departmental and section meetings. They recorded all adverse events during patient care discussed at these meetings and developed a…
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Study B: The decoy effect is the phenomenon that an additional but worse option can
boost the appeal of an existing option. In order to get workers at food-processing factories
in China to comply with hygiene standards (i.e., using hand sanitizer every hour),
researchers manipulated whether there were additional options to the standard and
convenient spray bottle provided to each employee. Workers in different rooms were
randomly assigned to have just the standard spray bottle, or the standard spray bottle and
an inconvenient squeeze bottle. Quality control personnel kept track of hand sanitizer use
(weighing the bottles before and after each shift) and sanitary condition (sample wipes
assessing the number of bacteria on hands). Neither the employees or quality control
personnel were aware of the experiment or its hypothesis. The researchers found that
when a decoy was present, workers used more sanitizer and were more likely to pass hand
sanitary tests.
In this example, it was…
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Q1. Outline underlying reasons for poor quality that may have impacted Airbnb.Q2. Examine to what extent Airbnb has the financial capabilities and competent employees to improve quality.
Q3. Make recommendations to Airbnb, to improve the quality of their service by ensuring that your group suggest a suitable total quality management concept.Below are the details of the role and areas that the directors should address during the meeting.
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The answers submitted for this question are all incorrect
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React to these statements:The customer must have the power to decide if he is willing to pay more for the quality of a product. Therefore, it is reasonable to integrate an acceptable level of quality approach with which the customer can use warranties to repair any product defect.
Companies must assume a total quality management approach regardless of the cost of implementation, since a deviation from this approach implies serious damage to the company's reputation.
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Q3: How would you interpret the given output?
Variable
Cronbach's Alpha
Brand Image
Brand Loyalty
Brand Awareness
Brand Equity
Brand Image
0.891
0.879
Brand Loyalty
0.809
0.405
0.949
Brand Awareness
0.836
0.210
0.183
0.878
Brand Equity
0.952
0.145
0.360
0.198
0.872
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Within the process in the "monitoring" section, we consider the indicators (choose the correct answer):
a. clearly insufficient
b. superfluous and interpretable
c. the best tool for decision making
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15. A theory by John Holland shows six
basic personal orientations, resulting in
the Holland Code, have some proven
reliability in determining:
O a. job orientation
O b. work-related orientation
O c. career orientation
O d. occupational orientation
O e. professional orientation
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You offer an extended warranty for your product that is purchased by a few customers. If the product typically fails 2% of the time,
A. you should price the warranty at more than 2% of the product price
B. you should price the warranty at exactly 2% of the product price
C. Cannot tell from this information
D. you should price the warranty at less than 2% of the product price
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- Professor Ahmad of Oasis University gave an engineering case study to his class to analyze and comment. It is a famous case that many universities use in engineering education. Omar, who is a student of Professor Ahmad's class found a website that contains analysis done by many students of Western University. Omar told his close friends Jameel and Khalid what he found. They selected three different analyses. That means each one got a well- written and ready-made answer. Omar directly copied from what he selected. He did not even indicate the website as a source of reference in his submission. Jameel did not directly copy from the one he selected. He rephrased some of the sentences. He also indicated the website as a source of reference in his submission. Although Khalid studied the sample he selected and some others samples available on that website, he wrote the analysis on his own. He also indicated the website as a source of reference. Professor Ahmad's action is academically Select…arrow_forwardIs there any value in having the option of using an FMS?arrow_forwardOn February 12 Peg Jones, vice president for operations and maintenance, called into Stephen’s office and asked to study the issue. Specially, Stephen wanted to know whether the average fleet age was correlated to direct airframe maintenance costs, and whether there was a relationship between average fleet age and direct engine maintenance costs. Peg was to report back by February 26 with the answer, along with quantitative and graphical descriptions of the relationship. Peg’s first step was to have her staff construct the average age of Northern and Southeast B727-300 fleets, by quarter, since the introduction of that aircraft to service by each airline in late 1993 and 1994. The average age of each fleet was calculated by first multiplying the total number of calendar days each aircraft had been in service at the pertinent point in time by the average daily utilization of the respective fleet to total fleet hours flown. The total fleet hours was then dividend by the number of…arrow_forward
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