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Tutorial 1: Italian shipbuilder Fincantieri, one of the world's largest, has customers like Carnival Cruise Lines and Princess Cruises. In 2010, it delivered Cunard Line's Queen Elizabeth, and in 2011, Carnival's Carnival Magic. STX Group, a South Korean conglomerate, acquired a majority share in Aker Yards in 2007-2008, renaming it STX Europe, causing concerns in France. STX Europe faced challenges in the shipbuilding industry, including reduced orders and job losses. In 2016, STX filed for receivership and had to sell its French holdings. Fincantieri acquired a controlling share of STX France in 2016 after negotiations, aiming to create a European naval defense industry "champion" to remain competitive with China and the US.
1.
What factors do companies have to consider when entering the international market?
companies need to consider various factors, including market research to understand local market conditions and consumer preferences, cultural differences that may impact marketing and business strategies
2.
Describe some opportunities and challenges in international marketing created by new advances in information technology.
increased reach through digital marketing, efficient market research leveraging data and analytics, access to global supply chains, and personalized marketing. challenges include intensified competition in the digital space, data privacy and security concerns, adapting to local regulations, and managing online reputation and customer feedback.
3.
What effect has the Brexit process had on the UK’s position in the international market?
changes in trade agreements, tariffs, regulations, and access to the European Union market. It has created uncertainties for businesses in terms of supply chain disruptions, market access, and potential changes in consumer behavior.
4.
What is the danger in oversimplifying the globalisation approach? Would you agree with the statement, ‘If something is working in a big way in one market, you better assume it will work in all markets’?
assuming that what works in one market will automatically work in all markets. Each market has its unique dynamics
5.
When do companies have to standardise their products? What factors influence product standardisation?
when there are global consumer demands, economies of scale, cost efficiencies, and regulatory requirements.
Factors influencing product standardization include similarities in consumer preferences, cultural similarities, ease of manufacturing and logistics, and market positioning strategy.
6.
Discuss the notion of ‘bigger is better’. Should companies always try to grow their market presence and look for opportunities to acquire or merge with other companies?
bigger is better means - companies should always aim to grow their market presence and explore opportunities for acquisitions or mergers.
Growth strategies should align with the company's overall business goals,
7.
Carrefour has adapted many aspects of its product offerings and processes to fit the different consumer demands in various countries. Why?
adapts its product offerings and processes to fit different consumer demands in various countries due to cultural differences, local consumer preferences, and market characteristics.
Adapting to local tastes, preferences, and consumption habits helps companies to connect with consumers,
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decided to look for a segment of the market telecommunication market that was under served. This segment
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BeeCell’s Customer Acquisition Strategy
The Irish telecommunications market was deregulated in 2004. Up to the time of deregulation, VCOM was the
only telecommunications service provider operating in the Irish market. It was state owned company that
enjoyed a monopoly prior to the market being deregulated. With deregulation, the market was opened to
competition. One competitor that immediately entered the Irish market was BeeCell.
When BeeCell decided to enter the Irish market, it knew that it would have faced stiff competition from VCOM.
However, BeeCell like VCOM had the capability to provide a full range of telecommunication solutions to the
market through its data, mobile, Internet and voice products to both business and consumer markets in Ireland.
But rather than seeking to go for a head-to-head competition with VCOM in multiply segments, BeeCell
decided to look for a segment of the market telecommunication market that was under served. This segment
consisted of Call Centres,…
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Wal Mart leaves South Korea
In May 2006, Wal-Mart announced that it had agreed to sell all sixteen of its South Korean stores to its biggest competitor there. Shinsegae. Wal-Mart is not the only outsider that fared poorly in South Korea. The French retailer Carrefour, the second largest retailer worldwide after Wal-Mart, sold its 32 South Korean stores a month earlier. Wal-Mart arrived in Korea in 1998 by taking a majority stake in four supermarkets and six plots of land. It left Korea after grabbing a 3.8 percent market share and two years of huge losses. Wal-Mart aimed to become one of Korea’s three largest discount retailers. Wal-Mart and Carrefour faced an uphill climb against local retailers. Both Wal-Mart and Carrefour were slow in broadening the scope of their operations. With a network of only sixteen stores (and just one in Seoul, Korea’s capital), Wal-Mart…
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- Pakistan International Airlines is the national flag-carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946 as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day. Today, PIA is wracked by many administrative and human resource related problems notably corruption, inefficiency, favoritism, nepotism and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May,…arrow_forwardPakistan International Airlines is the national flag-carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946 as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day. Today, PIA is wracked by many administrative and human resource related problems notably corruption, inefficiency, favoritism, nepotism and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May,…arrow_forwardPakistan International Airlines is the national flag-carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946 as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day. Today, PIA is wracked by many administrative and human resource related problems notably corruption, inefficiency, favoritism, nepotism and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May,…arrow_forward
- Pakistan International Airlines is the national flag-carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946 as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day. Today, PIA is wracked by many administrative and human resource related problems notably corruption, inefficiency, favoritism, nepotism and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May,…arrow_forwardPakistan International Airlines is the national flag-carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946 as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day. Today, PIA is wracked by many administrative and human resource related problems notably corruption, inefficiency, favoritism, nepotism and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May,…arrow_forwardPakistan International Airlines is the national flag-carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946 as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day. Today, PIA is wracked by many administrative and human resource related problems notably corruption, inefficiency, favoritism, nepotism and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May,…arrow_forward
- Japan, the world’s third-biggest grocery market, remains a difficult country to make money from as international retailers Walmart® and Carrefour have found out. Walmart has not done great in Japan with its presence since 2002 through Seiyu. When Carrefour had entered Japan in 2000, it had made huge claims on revolutionizing retailing in the country. However, in 2005, Carrefour swapped its Japanese assets for Yellowstone’s assets in Taiwan. In September 2011, Yellowstone, the British supermarket group and the world’s third-biggest retailer announced its exit from Japan after 8 years in the country. In the event, Yellowstone became the latest in a long list of foreign retailers to exit from Japan. Seven & I Holdings® and Aeon® dominate Japan. Even British drugstore chain Boots pulled out of Japan owing to increased competition and deflation. Additionally, Japan’s Byzantine distribution system of closely-knit web of suppliers and consumers’ fickle taste is the reason behind many…arrow_forwardSplash Corporation exports and markets Splash products to almost twenty countries around the world. In Indonesia, unlike the rest of the company’s market destinations, Splash entered into a joint venture with an Indonesian company, Parit Padang. By itself, Parit Padang is one of the largest pharmaceutical and health-care distribution companies in Indonesia. The joint venture, called Splash Indonesia PT, began operating in 2000, importing Splash soap and skin-care products every month from Manila. The venture now produces some of its products locally in Indonesia, employing a staff of 40 there in its factory. Splash Indonesia PT has even developed a new product for the local market, the SkinWhite Whitening Bath Soap. This product blends innovative ingredients and technology from the Philippines with a fine Indonesian noodle soap, creating a whitening body soap of a seemingly better quality than other local soaps. Splash recently launched the Splash Nutraceutical Corporation. The…arrow_forwardPakistan International Airlines is the national flag carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946, as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day. Today, PIA is wracked by many administrative and human resource-related problems notably corruption, inefficiency, favoritism, nepotism, and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May 2020,…arrow_forward
- Pakistan International Airlines is the national flag carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946, as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day. Today, PIA is wracked by many administrative and human resource-related problems notably corruption, inefficiency, favoritism, nepotism, and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May 2020…arrow_forwardToyota and GM created a joint venture called NUMMI because Toyota wanted to learn about how to deal with labor and parts suppliers in the U.S. market while GM wanted to observe Japanese management practices. Discuss how can incompatibility issues be avoided?arrow_forwardMalaysian based IHH Healthcare Berhad is Asia’s largest private healthcare group. Its portfolio of brands include Pantai, Gleneagles and Prince Court. The company operates in multiple Asian countries including Singapore, India and China and it has presence in Central and Eastern Europe as well. In March this year, IHH had proposed to acquire Ramsay Sime Darby Sdn Bhd for RM5.67 billion but the company later announced in early September that the bid has failed. Use Resource Based View to rationalize how the planned acquisition could improve IHH’s competitiveness in the healthcare industry.arrow_forward
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