MKT101 TUTORIAL 1 (CHAPS 1, 2)

provide an explanantion of the marketing terms, compare and contrast them and provide and example of how they are used in marketing. 1.1 need and wants

41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2

Chapter 10 discusses Maslow’s hierarchy of needs.Which of the needs in Maslow’s hierarchy of needsdoes the Let’s Move! Campaign hope to activate inyoung consumers by encouraging them to makehealthy food and exercise choices? (Hint: Multipleneeds could be correct.)

Demonstrate how the product/service you purchased satisfied a need, within your answer identify what type of need this was  Demonstrate = give practical explanation of • Need = what does this mean in marketing terms? theory that looks at needs in a marketing context • Satisfied = what does this mean in marketing terms • What type of need = Consumer Behaviour my purchase was a microsoft laptop.

Changing buyer tastes disfavouring the firm products is an example of: a) opportunities b) Strengths c) SWOT analysis d) Threats e) Weaknesses

How do wants differ from needs?A) Wants are more specific.B) Wants are more difficult to shape by marketers.C) Wants are the core of all marketing efforts.D) Wants are independent of culture.E) Wants create motivation to buy products

11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation

2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needs

Please indicate and explain whether you agree or disagree with the statements. Please explain your answer with example(s) Only agree/disagree, true/false or right/wrong answers will not be evaluated. 1. The difference between human needs and wants is that needs are not created by marketers. Explanation:

I am having problems with these parts.... Target ConsumerTarget consumer description of the demographics, behavior, education level, gender, income, location, housing preference, usage, ethnicity, language, etc. Target Market SegmentComprehensive description of the target market segment.

I want to create a survey on Online Shopping for my project. So, kindly frame 3 questions each for -- 1) Primary Question 2) Discovery Question 3) Cause Question 4) Effect Question

Develop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?

(i) Identify and explain FOUR (4) strengths in the LifeCare Physio Bhd’soperating environment. (ii) For each strength identified in (i) above, describe how LifeCarePhysio Bhd make further improvements to provide the best value formoney.

Satisfaction of consumer needs and wants is the focal point of the marketing philosophy and the customer is considered to be king.’ Required:a) Comment on this statement and highlight the importance of the marketingphilosophy to modern business organizations.

Step 3 - Choose the target market Which are potential specific positive (+) and negative (-) reasons that could make the need you are addressing commercially viable or not? • Report creating a table of positive and negative reasons

"We need to talk about this right now," Sally said. Mickie told her, "Not here and not now. We'll get back to it later." This is an example of different _______________ goals. chronemic content relationship process

I want a reflection about this 4 markting topics  1.consumer behaviour: 2.BCG matrix 3.survey methods  4. targeting process

Please do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision Making Activity Recall Purchases in the past three months Product Category Brand Consumer decision making process – Deliberate/rational or Habitual or Impulse Any other comment (Optional) e.g. the choices made, reasons, factors influencing purchase etc 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvem

Interview two salespersons for the followingproducts. Determine the role that opinion leadersplay in the purchase of their product and howthey adjust their sales process in light of theseinfluences.a. Smartphonesb. Golf equipmentc. Computersd. Arte. Jewelryf. Sunglasses

1. What is the importance of making marketing research based decisions? 2. Why do we need to know the family life cycle of our customers? 5 SENTENCES EACH ONLY NO GOOGLE PLEASE! ANSWER ASAP

According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.

Q4.Describe the step in planning affective Business message page?

Module: Marketing Strategies; 1. Discuss how the demographic and lifestyle variables can be used to segment the consumer market using Living Standards Measure Methods.