discussion 3 q3 mark 6310
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University of Texas, Rio Grande Valley *
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6310
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Marketing
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May 8, 2024
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1.
How did the company benefit from this bottom-up (consumer centric) approach in collecting data? What were the advantages of the techniques they used as opposed to most overused techniques such as distributing questionnaires? Accordingly, what
did they find out about consumer needs? How did co-creation happen?
The approaches gave the consumer detailed insights to the clients requirements and preferences. Such as allowing to help produce a product that was catered to the demands. The strategy allowed them to collect the data and generate insights opposed to needing to do a costly market research. Co-creation gave the customers the opportunity to have a role in the products development and feel like they took role in the brand.
The company figured that the customers wanted a small economical, and energy-
efficient refrigerator in the study. Customers want a product that could be used in different environments. With that the company developed the chotukool. Which is a small fridge that is economical, save energy and easily operable.
Godrej and Boyce used different approaches in order to get primary data for the demands of the potential clients. Ethnography, interviews, focus groups, and co-creation were important approaches that were used to receive the information needed in order to help design the product. These approaches helped Godrej and Boyce benefit from consumer centric to collect information. With this approach it was proven to be successful.
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