MKT305 Unit 1 Assignment and Rubric
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MKT305 - Internet & Interactive Media Marketing Unit 1 –
Digital Media SWOT Analysis
© 2022 Post University, Waterbury, CT ALL RIGHTS RESERVED
Due Date: 11:59 pm EST Sunday of Unit 1 Points: 100 Overview: A SWOT analysis is crucial to help identify an organization’s internal strengths and weaknesses and external opportunities and threats. It can help determine how closely the organization is aligned with its growth and success benchmarks. The analysis can be done for the whole business or a specific campaign. For this assignment, you will create a SWOT analysis relative to digital media. Instructions: You are a marketing consultant for Thrive, a marketing agency specializing in digital and mobile marketing. Thrive is preparing to pitch a new potential client in the grocery delivery industry. Your manager has asked you to prepare a presentation highlighting the pros and cons of digital media to help persuade them. For this assignment, create a SWOT analysis describing digital media. The main elements should include: •
Strengths –
the advantages of digital media vs. traditional marketing efforts. •
Weaknesses –
the disadvantages of digital media. •
Opportunities –
elements related to the external environment that could have a positive impact on the future of digital media. •
Threats –
elements related to the external environment that could impact the integrity of digital media. Requirements: •
Complete the Digital Media SWOT Analysis Worksheet provided with the assignment. •
Include at least one credible resource to back up the details of your SWOT Analysis in a reference area at the bottom of the worksheet. Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.
© 2022 Post University, Waterbury, CT ALL RIGHTS RESERVED
Evaluation Rubric for the Unit 1 Assignment CRITERIA Deficient
Needs Improvement Proficient
Exemplary
0 Points 5 Points Worksheet SWOT Analysis worksheet was not used. n/a n/a SWOT Analysis worksheet used. 0 –
11 Points 12 –
15 Points 16 –
19 Points 20 Points Strengths as applies to Thrive's proposal Advantages of digital media not adequately addressed. Advantages of digital media somewhat addressed. Advantages of digital media mostly addressed. Advantages of digital media fully addressed. Weaknesses as applies to Thrive's proposal Disadvantages of digital media not adequately addressed. Disadvantages of digital media somewhat addressed. Disadvantages of digital media mostly addressed. Disadvantages of digital media fully addressed. Opportunities as applies to Thrive's proposal Opportunities for the future of digital media not adequately addressed. Opportunities for the future of digital media somewhat addressed. Opportunities for the future of digital media mostly addressed. Opportunities for the future of digital media fully addressed. Threats as applies to Thrive's proposal Threats to the integrity of digital media not adequately addressed. Threats to the integrity of digital media somewhat addressed. Threats to the integrity of digital media mostly addressed. Threats to the integrity of digital media fully addressed. 0 points
5 points
Resources No resources provided. n/a n/a At least one resource provided. 0 –
5 points 6 –
7 points 8 –
9 points 10 points Clear and Professional Writing and APA Format Errors impede professional presentation; guidelines not followed. Significant errors that do not impede professional presentation. Few errors that do not impede professional presentation. Writing and format are clear, professional, APA compliant, and error free.
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