Week 10

Marketers are of the view that "Designing a service is difficult from designing a product". Explain this statement in reference to a product and service development process

Why line extensions are more common than new products?

Brief Overview of the Marketing Mix for the Product.  This should be a concise description of how you will address the distribution of a minimalis handbag.

Answer the following question. When TBSL (This Bar Saves Lives) bars were first introduced into Target stores, they were: A) priced at a small discount to attract customers’ attention   B) priced at the same level as at Starbucks and Whole Foods   C) priced at a deep discount to attract customers’ attention   D) priced $1 above Kind bars

is online channel be more beneficial to the early or advance part of a product's life cycle? Why.

Should Heel Swaps Move to the Cloud? Heel Swaps is a Chicago-based start-up that sells a stretchable high heel shoe cover that contains a slips resistant out-sole, comes in a variety of sizes, colors and patterns, and slips on in seconds. The product enables you to transform your heels to match different outfits and is sold online at www.heelswaps.com.  The firm is just three weeks away from debuting its advertising on the popular Steve Harvey show with some 3 million viewers per episode. Sales and product demand are expected to skyrocket. Unfortunately, management at Heel Swaps has just realized that the firm’s Website does not have the processing capacity to serve the expected increase in shoppers. An IT consulting firm was hired to confirm the need for additional capacity and to make recommendations on how to proceed. Their recommendation is that the current Website platform be moved to Amazon Web Service (AWS) with elastic load. This service is capable of automatically scaling its…

Describe your next steps to move forward with this new product or service (licensing, branding, beta testing, company formation, etc).     product: pumice stone bath mat

Define the terms Product Items, Lines, and Mixes?

discuss new e-commerce for consumer good company and objectives of the task is to show the ability to follow the steps to build an e-commerce website or mobile app

Consider the product line offered by your local McDonald's franchise.  Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix.

One of the following is a Product Development Strategy in Ansoff Matrix Select one: a. Sell product in new geographic areas b. Vertical integration c. Find and advertise more product uses d. Price discounts e. Cross-selling related products to your buyers

Identify a product for which packaging adds value and describe how that value is added for the consumer. Identify a second brand for which the organization uses primary packaging to distinguish the brand at the point of purchase and describe how the package contributes to the branding. Finally, identify a pure service brand and describe how that service is "packaged."

Please answer the following multiple choice questions  marketing experiment compares five different types of packaging for blank computer CDs. Each type of packaging can be presented in four different colors. Each combination of package type with a particular color is shown to 50 potential customers, who rate the overall attractiveness on a scale of 1 to 5. (a) The factors areA. the potential customers.B. the four different colors.C. type of packaging and color. (b) The experimental units in this experiment areA. type of packaging and color.B. the potential customers.C. the measure of attractiveness

Please read the following case and answer all the questions. For more than 35 years, PI-O’s has been one of the nation’s go-to venues for children’s birthday parties and rainy afternoon outings. Operating under the slogan “Where a kid can be a kid,” there are more than 575 PI-O’s locations in 47 states in the USA and 10 foreign countries. Their goal is to provide a fun and safe environment for children aged under 12 years to play and families to create memories, but in 2015, PI-O has made improvements not for the children, but for the parents. “Your average kid who comes to PI-O wants to come 11 times a year; they come three times a year. The difference between that and the 11 times a year they want to come is the mom and dad veto,” said Tom Leverton, CEO of LEL Entertainment, Inc. “What we’ve been doing over the past couple of years especially is trying to address the mom and dad needs.” To that end, PI-O has expanded their menu to include items geared to more advanced culinary…

Visit two retail stores selling the same type ofmerchandise and prepare a report on their use ofP-O-P materials. Explain any differences.

Explain the meaning of the rule below: "Find the opportunity first before coming up with a new product or service in the future."

please send solution for part b

What makes your product unique? The product is Telecom Essay, thanks

Variable costs for a product like an energy bar include:A) cost of renting equipment and space B) marketing costs C) costs of individual ingredients that go into the bars   D)salaries of TBSL team

how a bike battery company brand can promote their self. both online (facebook, instragram and others social site etc) and traditional way (newspaper, TV advertise, magazine, poster etc). also include how can they promote their self by organizing promotional events where they can physically contact the customer and let them know more about their brand. make a unique marketing plan for this bike battery brand

In brief , explain the main marketing tasks facing service firms these days ? Also , explain when does product line stretching happens ? Give examples ?

Explain push-pull boundary for an online product business ? explain with suitable example

Discuss other existing products that have created new life for the product by embracing Internet, mobile, or social media platforms. Suggest an app for another tangible product or service that does not currently use online, mobile, or social media, along with ways to encourage customer engagement and social sharing.

What is full-line forcing?

What are the primary differences between products and services? Give illustrations of the differences that you identify. Give an original example of a hybrid offer.

The article below is from The Sydney Morning Herald. (‘Huge problem’: Parcel returns a costly, unsustainable headache for retailers) Based on the information in the article and what you have learned from  Services Marketing, (1) identify andexplain three (03) key services marketing concepts/topics that are related to thecase, and (2) illustrate how these concepts/topics could be used by online retailersto improve customer experiences.Your essay should demonstrate that: (1) you understand the news article (by referring tospecific details mentioned in the news article), (2) you can conduct further research fromother sources (academic journal references, industry publications and other relevantsecondary sources), and (3) you can apply your Services Marketing knowledge .

Based on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer—especially a customer who is one of millions of customers? If you said no to any of these, what conditions would have to be met before a relationship would be possible?

Create innovative market test concept ideas that you can imagine for future product/service development (clearly explain each step)

Conduct desk research on relevant subjects (using secondary sources) and respond to the following: Evaluate the value of barcoding for delivered products critically. Define barcoding. The many kinds of barcoding and why they are necessary.