W#2 FLIP Sampling Techniques -- Version A

.docx

School

Fairleigh Dickinson University *

*We aren’t endorsed by this school

Course

2023

Subject

Marketing

Date

Apr 3, 2024

Type

docx

Pages

Uploaded by mlle445 on coursehero.com

W#2 FLIP Sampling Techniques -- Version A In order to measure customer sentiment about mall hours, Stephanie the stats intern was sent out into the mall to collect some data. She walked to central food court and then asked some short survey questions to the first 25 patrons who passed by her station. Which statistical sampling technique best describes her methodology? a. cluster sampling b. convenience sampling c. judgment sampling d. network sampling e. quota sampling f. simple random sample g. snowball sampling h. stratified sampling i. systematic sampling In order to measure customer sentiment about mall security, Steven the stats intern was assigned to collect some data. He contacted the marketing offices of the five main or anchor department stores. They in turn randomly selected 100 patrons from their store loyalty programs to be included in the sampling which would be conducted by e-mail, with incentives for completion. Which statistical sampling technique best describes his methodology? a. cluster sampling b. convenience sampling c. judgment sampling d. network sampling e. quota sampling f. simple random sample g. snowball sampling h. stratified sampling i. systematic sampling In order to measure mall loyalty club members' sentiment about mall restroom cleanliness, Stephanie the stats intern runs a computer program that selects every 100th e-mail from the list of all mall loyalty club members. Which statistical sampling technique best describes her methodology? a. cluster sampling b. convenience sampling c. judgment sampling d. network sampling e. quota sampling f. simple random sample g. snowball sampling h. stratified sampling i. systematic sampling In order to measure customer sentiment among mall loyalty members with regard to mall promotional programs, Steven the stats intern was assigned to collect some data. He used demographic data to collect contact information on female and male patrons in various demographic (racial/ethnic/nationality) groups in various percentages, but not equally so. (A senior manager later told Steven to disregard this approach since it has historically been deemed inferior or insufficient.) Which statistical sampling technique best describes his methodology? a. cluster sampling b. convenience sampling c. judgment sampling d. network sampling e. quota sampling f. simple random sample g. snowball sampling h. stratified sampling i. systematic sampling In order to measure sentiments regarding special holiday programming targeted towards families of cancer survivors, Stephanie the stats intern contacted several local cancer clinics to speak with family counselors there. These counselors then were asked to provide additional contacts for others, such as care providers and other advocates. These names would only have been located by referral, and those included had a common characteristic, namely involvement with the care for families of cancer survivors. Which statistical sampling technique best describes her methodology? a. cluster sampling b. convenience sampling c. judgment sampling d. network sampling e. quota sampling f. simple random sample

g. snowball sampling h. stratified sampling i. systematic sampling In order to measure preferences among mall loyalty rewards members towards the five main or anchor department stores, Steven the stats intern was assigned to collect some data. He sorted the membership according to age, from teens to octogenarians, and then randomly selected 50 from mutually exclusive age category to respond to an e-mail question about the stores. Which statistical sampling technique best describes his methodology? a. cluster sampling b. convenience sampling c. judgment sampling d. network sampling e. quota sampling f. simple random sample g. snowball sampling h. stratified sampling i. systematic sampling In order to measure customer sentiment about mall handicapped access, Stephanie the stats intern developed a post card mailer sent out to addresses in the local community that were randomly selected by a computer software program. Recipients were asked to respond online and were rewarded with a mall coupon for doing so. Which statistical sampling technique best describes her methodology? a. cluster sampling b. convenience sampling c. judgment sampling d. network sampling e. quota sampling f. simple random sample g. snowball sampling h. stratified sampling i. systematic sampling In order to measure patron reactions to potential promotional coupon programs among the mall's most loyal customers, Steven the stats intern was assigned to collect some data. He emailed a selection of the most frequent customers as identified by the managers of a number of boutique shops and smaller stores in the mall. These managers are experts on their regular customers. Which statistical sampling technique best describes his methodology? a. cluster sampling b. convenience sampling c. judgment sampling d. network sampling e. quota sampling f. simple random sample g. snowball sampling h. stratified sampling i. systematic sampling In order to measure customer sentiment about mall decorations, Stephanie the stats intern developed a three-part coupon. She had staff members distribute these cards randomly through the mail at various times and locations. The recipient check how she or he felt about the decorations, used the coupon in a store, but then gave the other two parts to two friends, family, colleagues or acquaintances to use online in a similar way, generating two additional leads each time. With this approach, there are only limited commonalities among the participants, just that they have met. The sample does grow somewhat exponentially. Which statistical sampling technique best describes her methodology? a. cluster sampling b. convenience sampling c. judgment sampling d. network sampling e. quota sampling f. simple random sample g. snowball sampling h. stratified sampling i. systematic sampling

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version