S23 MKTG1019 - Wk 10 Learning Activity - Data Interpretation (1)
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MKTG1019 Intro to Marketing Research
Learning Activity – Week 10
SUMMER
2023
Worth 10 marks (Value 2%)
Individual Work
Due Date: Fri July 21 2023, 8pm
NAME: ______gurtaj singh__________________________STUDENT ID#: _______200544174_________________
DATA COLLECTION AND BASIC DESCRIPTIVE STATISTICS
These are questions that were asked of a group of college students. Provide your interpretation of the information presented in each question. Write a simple statement
, ideally one sentence only, representing the conclusion you can draw from the data presented.
Do not use the numbers
from the data in your statement. Be very careful with your wording. Write your answers on the sheet.
There are 10 questions
to answer. See questions 11 1nd 12 for sample answers.
MKTG 1019
Page 1
MKTG1019 Intro to Marketing Research
Learning Activity – Week 10
SUMMER
2023
1.
Do you have internet
access?
Category
Frequency
Percent
Yes
590
98.3%
No
10
1.7%
Total
600
100.0%
Interpretation: Approximately all of the individuals have internet. access.
2.
Type
of
internet
connection
you
have
Category
Frequency
Percent
High Speed Cable
252
42.7%
Dialup Modem
284
48.1%
DSL
54
9.2%
Total
590
100.0%
Interpretation: All individuals
is with internet access.
3.
Do
you
typically
use
coupons…
etc.
Category
Frequency
Percent
Yes
136
23.1%
No
415
70.3%
Not Sure
39
6.6%
Total
590
100.0%
Interpretation:
About a quarter
individuals typically use coupons.
MKTG 1019
Page 2
MKTG1019 Intro to Marketing Research
Learning Activity – Week 10
SUMMER
2023
5.
Purchase
an
automobile
in
the
next
three
months?
Category
F
Percent
Yes
7
13.2%
No
4
84.2%
Not Sure
1
2.5%
Total
100.0%
Interpretation: more than one-tenth will purchase An automobile.
MKTG 1019
Page 3
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A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and
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Management question _
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Adapted from Kloppenborg TJ, Anantatmula V and Wells KN (2019) Contemporary Project Management
4th edition Cengage
Accessibility: Unavailable
Normal
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No Spacing
Explain what is meant by the notion that "some conflicts on projects are useful..."
Discuss the strategies a project manager can employ to discourage or minimise
'destructive' conflict in a project management environment.
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08:33
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&
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STYLE# STYLE DESCRIPTION
9562 URIT C/B JERSEY CREW
W/STRIPES
Current Retail: $28.00 Cost: $11.00
IMU: 60.7%
CUR
SALES
ST%
114
14.9%
STD
SALES
ST%
247
27.4%
ON
HAND
$
653
16978
ON
ORDER
$
WK 1
SALES
ST%
133
14.8%
WK 2
SALES
ST%
WK 3
SALES
ST%
WK 4
SALES
ST%
What is the WOS for the item: "Jersey Crew w/Stripes" which only has had selling for two weeks? (express your number one
place to the right of the decimal: #.# do not add any verbiage)
If your plan for this item is 9.5 WOS, how many more units should you order? (express in a whole #, do not add any verbiage)
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Question 1
Double Exponential Smoothing should be applied to time series with ____________________.
Group of answer choices
a. no trend and no seasonality.
b. trend but no seasonality.
c. seasonality but no trend.
d. both trend and seasonality.
Question 2
An analyst fits a Holt’s Double exponential smoothing model in StatTools to a time series data on sales with the smoothing parameters to be optimized by the software. In the output she notes that the optimized smoothing parameter for trend to be 0.0000. What does this imply?
Group of answer choices
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b. There is both trend and seasonality in the data.
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