8-2 Homework Signify Analysis MKT 618

QUESTION 1:Market segmentation entails a deliberate attempt to identify markets (customers) with homogeneous needs to serve profitably. Based on this understanding, explain to the Management of Ultimate Concrete Products (UCP);a. Five (5) practical reasons why the company should segment their market b. Two (2) target marketing strategies UCP can adopt to create value for its customersc. One (1) positioning strategy that UCP can adopt to attract customers QUESTION 2:MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana,a. Categorise the portfolios into four (4) Strategic Business Units (SBU) using a standardised model b. Briefly explain the characteristics of each of the SBUs in terms of relative market share and industry (market) growth rate to the management of MTN Ghana

INSTRUCTION: Answer ALL the questions Question 1 Read article the following and answer the following questions. PROHIBIT E-COMMERCE SITES FROM SELLING BANNED FACE CREAMS   Mohideen Abdul Kader Sept, 28, 2021 The Consumers Association of Penang (CAP) calls on the authorities to prohibit e-commerce sites in the country from selling banned cosmetics products. In an online survey, we found nine banned face creams sold online by Lazada, Shopee and Carousell. These products were on the list of notified cosmetic products cancelled by the National Pharmaceutical Regulatory Agency, Health Ministry.   Among the banned products available are FS Turmeric Cream, Deeja Cosmetic Laila Cream, Deluxe Beauty E Ultra Lightening Cream Pearl Perfect Fairness, Deeja Cosmetics Laika Cream, Dnars Gold Lifting Serum (Night), Deeja Wrinkle Cream, Fjura- Face Polish Treatment, Dnars Golden Cream and Sparkle Moon Night Cream. Some of these products were banned since 2019 as they were found to contain mercury and…

Read and understand the 1 and 2 abstract below, after reading answer the following questions Abstract 1 One of the obsessions of students nowadays is social networking sites (SNS). It is often mistaken for a bad result in their studies (indeed so?); especially most parents –they have negative perceptions about this matter. It is difficult to insist to the students that it will do no good and even more difficult confront them about the bad effects of social networking sites. The research that This is an exploratory study on the use of social networking sites in language teaching Filipino The focus of this study is to determine the role that SNS plays in the process of student learning; as well as appreciating its positive and negative effects in the field of teaching especially in the Filipino language and will also find out if SNS helps in the teaching of Filipino The purpose of this paper is to find out the role played by SNS in the process of student learning; identify the positive…

1. What is the name of Pepsi’s most recent entry into the mid-calorie market for  cola flavored soft drinks?  (a) Pepsi XL, (b) Pepsi Edge, (c) Pepsi Next, (d) Pepsi True

____Better Business Bureau    1. A give and take between participants   ____Mediation                             2. Legal process involving fact finding and decision   ____Arbitration                            3. Process to resolve difference between participants, not legally binding   ____negotiation                           4. Plays a leadership role in resolving customer and business complaints   Match the word in the left column with the definition in the right column (8)   ____Service Recovery                1. Includes body language and eye contact   ____Standards                              2. A benchmark to achieve or exceed   ____Softening techniques        3. Database used by CSR’s on resolving customer service issues   ____Knowledge base                 4. Providing solutions to customer problems in an effort to retain the customer

Read the following extract and then answer the question below4Music engages audiences and increases value to its advertisers Background 4Music engages audiences and increases value to its advertisers Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio.4Music wanted to extend its reach, particularly among the 16-34 old market, promoting its Christmas programmes and driving high quality traffic to 4music.com. Strategy4Music chose Blowfish Digital, www.blowfishdigital.com to create and implement a digital campaign that combined, social media, PPC and video.ImplementationBlowfish Digital used display advertising on Facebook. This drove users to watch video trailers of 4Music’s Christmas programmes on the 4Music fan page and 4Music.com, combining the use of: ‘social content’, refined targeting of 4Music’s fans, fans’ friends and people who had shown interest in featured/associated artists &…

Please answer ASAP 1. Which of the following statements is true about home-country nationals? a. Local managers hired by the MNC b.Managers who are citizens of countries other than the country in which MNC is headquartered or Managers are assigned to work by the MNC c. Individuals from a host country or third country who are assigned to work in the home country d. Managers who are citizens of the country where the MNC is headquartered

Identify and briefly discuss the key product strategies for those motor vehicle companies listed in the case. How are these strategies likely to impact competition in the motor vehicle industry that they are operating in? (No more than 1 page)Chicago Referencing12 Font Size 1.5 Spacing

11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…

Please asnwer with your own words please       Question 1: Despite aggressive campaigns to attract customers with lower mobile phone prices, S-Mobile has been losing large number of its most lucrative two-year contract subscribers. Management wants to know why so many customers are leaving S-Mobile and what can be done to entice them back. They are worried if the customers are deserting because of poor customer service, uneven network coverage, wireless service charges, or competition from carriers with Apple iPhone service. What strategic decisions shall S- Mobile take to overcome this problem?

Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?

Crate and Barrel is an international home furnishings chain operating 120 store worldwide. In 2012 it introduced a new chain called CB2, which sells functional furnishings, furniture, and decor items at lower prices than Crate and Barrel stores. CB2 represents _____ for Crate and Barrel brand  A. Horizontal extension  B. Upscale extension  C. Downscale extension  D. None of the above

solve all mcqs Question 24 The solution phase of the rational decision-making approach does not include ____.     Develop multiple options using divergent thinking skills     Clearly highlight the core objectives to be achieved after the decision is implemented     Choosing the best option to solve the problem using convergent thinking skills     Implementing the chosen option while being within organizational capacity Question 25 "The giant company fails to cater the emerging needs of the customers. To bridge this gap, __________ pop up to fill the void. "     Large scale Manufacturing     Multinational     Niche     All of the above   Question 26 The employees of Jones and Smith interact together to efficiently and effectively produce the company's product and ensure the organization is achieving its stated purpose and goals. It can be concluded that Jones and Smith would be considered a(n) ________.     organization     stakeholder's…

41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2

Experiment One Customer Development and Market Research 【Introduction】 In the process of carrying out import and export business, the first problem is to develop foreign trade customers. Based on the introduction of customer development and market research, this experiment focuses on simulating the business links of target market selection, catalogue design and planning and implementation of international market research , and expounds the basic knowledge and skills of international target market selection, product introduction and information acquisition. This experiment aims to make students master the basic skills of seeking customers and developing customer relationship through operation and learning, and can use various methods to conduct research on international market, collect information of international market, screen out useful information, determine target market, and cultivate students' ability to connect theory with practice and comprehensively consider problems. Module 1…

Research the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships. 2. Return to this screen and click the link above the red arrow to open the Discussion tool. 3. In a new thread: a. Enter a suitable heading in the subject field; b. Explain the nature of unrealistic customer relationships. c. Outline two scenarios which illustrate instances in which it would be unrealistic to develop customer relationships. 4. Respond to the post of at least one other student in the group and: a. For at least one of the scenarios they have provided, outline two ways in which the unrealistic customer relationship could negatively impact the organisation.

You are hired as a consultant by Tokyo Inc. to prepare  report based on the undermentioned criteria.   Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour and plaintain flour but does not currently operate outside the Caribbean CARICOM region.  You will conduct a comprehensive study of the international business environment, from which you believe the company and its product (s) could operate profitably ( use Singapore).  Througoughly discuss the International Strategy Criteria  i. Suggest an international strategy as discussed in the course for the company and its product (s) (Braff Manufactoring)  in the selected country (Singapore) based on a discussion of all strategies discussed in the course (note, the selection must be feasible based on the country analysis and product (s) Choose from one the following International Strategy…

You are hired as a consultant by Tokyo Inc. to prepare  report based on the undermentioned criteria.   Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour and plaintain flour but does not currently operate outside the Caribbean CARICOM region.  You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably ( use Singapore).  Requirement:  Thoroughly Discuss the Mode of Entry Decision Criteria for Braff Manufactoring into Singapore i. Discussion on the five (5) entry modes  Exporting Licensing Arrangements and Franchising Partnering And Strategic Alliances Merger And Acquisitions Establishing New, Wholly Owned Subsidiaries,…

Story:Qualco a retail luxury Furniture Company has recorded its second year of loss in the 12 years it has been in business. Every business desires to sell its product and services to the market with the least expenditure/expenses being generated to do so. Without adequate marketing, a business cannot compete in the marketplace, businesses must know who they are competing against, it will help them to see how the competitors are executing their business and attracting their customers.  Qualco has not changed their marketing model in the 12 years since they began their operations. However, since they entered the market 2 other businesses have opened offering similar products. Qualco's administration Team has hired you an Organizational Learning Guru to guide them through the process of identifying how they should reverse their unprofitable trend. Their next alternative is to shut down their operations. QuestionUsing the Steps to Problem Solving, create an overview of Qualco's situation.…

1.     You have just been hired by XYZ Water company to administer a marketing program for the company. The company manufactures and distributes bottled drinking water product to grocery and convenience stores in the Gulf region. The company’s desire is to build strong competitive position by consistently delivering high-quality products, service, and fair prices. In order to do this, XYZ wants you to implement competitive positioning strategies. Discuss any four competitive positioning strategies you will apply for creating valuable position for the company.